Job Summary:
As a PPC Specialist specializing in the Local Services niche, you will be responsible for developing, managing, and optimizing highly effective advertising campaigns to drive leads and increase visibility for businesses in the local services industry (e.g., dentists, home cleaners, etc.). You will leverage your expertise in PPC advertising, specifically targeting geographic areas to attract customers seeking local services, using a combination of Search Network, Performance Max, and other PPC strategies.
Additionally, you will utilize tools such as Google Ads, Google Tag Manager (GTM), Google Analytics 4 (GA4), GoHighLevel (GHL), and WhatConverts to optimize performance and accurately track leads and conversions.

Responsibilities:

Research and identify relevant keywords and target locations to reach potential customers in the local services niche.
Create, optimize, and manage Search Network and Performance Max campaigns, including bid settings, ad copywriting, and targeting options specific to local services businesses.
Refine search traffic through effective targeting, bid adjustments, and ad copy optimization. Scrutinize generated search terms to identify irrelevant keywords, adding them as negative keywords to improve efficiency and reduce wasted spend.
Implement and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), GoHighLevel (GHL), and WhatConverts to measure campaign performance and track lead generation accurately.
Conduct conversion rate optimization (CRO) tests to improve website performance and increase conversions for local service businesses.
Build comprehensive reports to track campaign performance and provide actionable insights to optimize results in the local services niche.
Monitor and analyze campaign performance, including key metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI), to ensure campaign goals are met.
Make data-driven recommendations to improve campaign performance, focusing on increasing leads and conversions for local services businesses.
Stay current with the latest Google Ads updates, best practices, and trends specific to the Local Services niche, ensuring your strategies are aligned with industry standards.

Qualifications:

Proven experience managing PPC campaigns, with a strong focus on the Local Services niche.
Expertise in Search Network and Performance Max campaigns for local services businesses.
Strong understanding of PPC advertising principles and strategies, especially as they apply to local services businesses.
Proficiency in keyword research, bid management, and ad copywriting tailored for local services businesses.
Experience refining search campaign traffic for local services by analyzing search terms and adding negative keywords.
Proficiency in using Google Ads tools and analytics for the Local Services niche.
Hands-on experience implementing conversion tracking via GTM, GA4, GoHighLevel (GHL), and WhatConverts for accurate lead tracking and performance measurement.
Solid understanding of CRO principles and techniques for optimizing websites and increasing conversion rates in the local services sector.
Ability to create detailed reports and provide data-driven insights to improve campaign performance for local services businesses.
Excellent communication, analytical, problem-solving, and organizational skills with strong attention to detail.

Start-up environment with room to grow
Fully Remote
Continuing Education opportunities

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