Brand Catalogue Manager

Location: Remote (Location Independent)
Hours: Full-time or Part-time, 40 hours per week, primarily Monday-Friday with occasional flexibility for urgent matters on the weekend.

Role Overview

The Brand Catalogue Manager will be responsible for the comprehensive management and optimization of our product catalog across Amazon marketplaces (US, CA, AU), retail, direct-to-consumer (DTC) on Shopify, TikTok Shop, Faire, Flip.Shop and other platforms. This individual will be skilled in Amazon flat files, catalog organization, listing optimization, launching new products, and promotional campaigns. Key responsibilities include (but not limited to) creating and managing high-quality listings, maintaining account health, and collaborating with internal teams to ensure alignment on launch plans and promotional strategies. Expertise in A+ content creation, storefront management, and knowledge of eCommerce best practices are essential to succeed in this role.

The ideal candidate will:

Be highly detail-oriented with strong organizational and project management skills (Clickup experience is highly preferred)
Have a solid understanding of Amazon Seller Central (minimum 4 years) managing high growth 7-figure brands, and Shopify catalog management
Possess experience with graphic editing tools (video editing or Photoshop is a major plus)
Be proactive in identifying and implementing initiatives to improve sales and operational efficiencies
Identify sub-optimal listings and work with our creative teams to enhance listings to optimize CTR and CVR. Modify and sync our product catalog across Faire, Shopify and Tiktok Shop. AB/Testing. Storefront management. Cooperate with PPC Manager, attend meetings, follow up on action items related to catalog initiatives. Manage Price cross outs, Lightning Deals, coupons, and Prime Exclusive Discounts (PEDs).
Excellent time management skills and ability to work independently and take initiative because this person understands priorities and tasks clearly
Fast internet and a professional home work setup. As this is a work from home digital position, regular internet outages or poor connections won’t set you up for success. A speed test and backup power will be required for this role.

Key Responsibilities

Catalogue & Listing Management

Platform Management: Manage catalog listings on Amazon marketplaces, Shopify, TikTok Shop, Flip.Shop and retail channels, ensuring consistency and optimization.
Flat File & Variation Management: Expertly use Amazon flat files for listing creation, variation family management, and preserving the honeymoon period for new listings.
Launch Execution: Create and implement launch plans in collaboration with brand ambassadors, PPC, Meta, and email marketing teams.

Monitoring, Optimization & Promotion

Optimization: Identify sub-optimal listings and work with our creative teams to enhance listings to optimize CTR and CVR
Keyword Research & Competitor Monitoring: Conduct in-depth keyword and competitor research to enhance listing visibility and performance, action optimizations and communicate changes to the team.
Promotional Strategies: Set up and manage brand-tailored promotions, including Lightning Deals, coupons, and Prime Exclusive Discounts (PEDs).
Strikethrough Pricing: Maintain strikethrough pricing on all marketplaces to ensure accurate pricing and deal visibility.
New Product Research: Ability to analyze market and keyword trends and

Account Health & Case Management

Health Monitoring: Regularly monitor account health metrics, including performance notifications and compliance.
Case Log Management: Manage case logs with a high success rate for resolving listing issues and policy violations.

Collaboration & Coordination

Inventory Coordination: Work closely with the Inventory Manager to monitor FBA and Amazon Warehousing and Distribution (AWD) stock levels.
PPC & Marketing Meetings: Attend PPC and promotional meetings, following up on action items related to catalog initiatives.
Storefront & A+ Content: Manage storefront updates, adding new products and categories, and creating A+ content and brand stories.

Content Creation & Workflow Management

Design Liaison: Collaborate with graphic designers to ensure listings are visually optimized; experience with video editing and Photoshop is a plus.
Amazon Posts & Attribution: Create engaging Amazon posts and utilize attribution links to track and drive traffic.
Workflow Documentation: Develop and manage SOPs and catalog workflows in ClickUp, ensuring all catalog processes are documented and streamlined.

Initiatives & Process Improvement

Sales Growth Initiatives: Launch new strategies to improve catalog performance, drive sales, and enhance operational efficiency.

Key Proficiencies & Skills Required

Amazon Seller Central Expertise: In-depth knowledge of Amazon catalog tools, flat file management, and listing optimization techniques.
Data & Keyword Analysis: Proficiency in keyword and competitor analysis to drive listing improvements.
Project & Workflow Management: Strong organizational skills with experience in workflow tools like ClickUp.
Design Collaboration: Ability to work with designers and basic skills in video editing or Photoshop are preferred.
Promotional & Pricing Strategy: Understanding of promotional tools like Lightning Deals, coupons, and strikethrough pricing.
Stakeholder Communication: Experience working with cross-functional teams to align on catalog and marketing strategies.

Key Performance Indicators (KPIs)

Listing Accuracy: Maintain 100% accuracy in listings across all marketplaces.
Catalog Health: Keep account health metrics above required thresholds, with timely resolutions of flagged cases.
Launch Success: Successful execution of new product launches with collaboration across brand and marketing teams.
Promotional Effectiveness: Track and report on the impact of promotional campaigns, aiming for a defined ROI on Lightning Deals, PEDs, and coupons.
Catalog Growth: Increase listing visibility and click-through rate (CTR) on main listings by optimizing keywords and visuals.
A+ Content & Storefront Engagement: Ensure A+ content is up to date and measure storefront engagement improvements.

Expectations for Company Culture

Growth Mindset: You must have a growth mindset, eager to develop and expand your skill set continuously. [IF YOU DO NOT HAVE A GROWTH MINDSET, THIS JOB IS NOT FOR YOU] This is a company where you will be pushed to be better, to do better and to become a better version of yourself.
Analytical Focus: Using data driven insights for strategic planning, then implementing and tracking strategies for improving rank and sales performance
Creativity & Proactivity: A proactive and creative thinker with keen attention to detail, constantly seeking new ways to grow and improve.
Responsible & Committed: Demonstrates a strong sense of responsibility and commitment, consistently meeting deadlines, taking ownership of projects, and ensuring high-quality work.

Success in This Role Looks Like

Catalog Excellence: Accurate, optimized listings that drive traffic, minimize stock issues, and maintain high account health.
Smooth Collaboration: Effective coordination with Inventory, PPC, and Marketing teams to ensure alignment and timely project execution.
Proactive Optimization: Regular updates and improvements to listings and promotional content, based on data insights and market trends.
Innovative Initiatives: Implementing new strategies that streamline processes and enhance sales through catalog and listing enhancements.

More About the Role

Reporting Structure: Reports directly to Merissa Cohen, CEO, and soon to the Operations Manager

Required Availability: Primarily Monday-Friday (SYD AEST), with some flexibility for urgent matters on the Weekend if it should arise.

Flexible remote work
Security - Work for an established company who has been operating for 8 years
Annual performance review and Performance-based bonuses
Paid Leave - National Holidays, Personal Leave

IMPORTANT:

Do not CHATGPT responses throughout this application. We value authenticity and want to learn more about YOU as quickly as possible.

Savvy & Sorted remote jobs

Amazon Brand Catalogue Manager