A Quick Note Before You Apply

We love hearing from talented marketers and generally encourage candidates to apply even if they don’t check every box. For this particular role, however,we are only considering candidates who are based in the United States and have experience leading paid marketing initiatives for a law firm or legal marketing agency.

Experience working with personal injury law firms is a strong plus.

If that sounds like you, we’d love to hear from you!

Role Overview

We are looking for an experienced legal marketing strategist to support our Personal Injury Paid Media team. This person will help guide strategy for law firm clients, with a focus on paid search, paid social, performance analysis, proposal decks, and full-funnel marketing recommendations.

It’s vital this team member has deep experience in creative strategy, landing page optimization, and source attribution knowledge.

This role is ideal for someone with experience as a former law firm Marketing Director with extensive hands-on paid media campaign management. The right candidate should understand personal injury marketing, know how to analyze campaign performance, and be able to turn data into clear, practical recommendations.

Key Responsibilities

Support Paid Media Strategy

Partner with the Personal Injury Paid Media team to develop and execute strong campaign strategies for law firm clients.
Advise creative strategy including A/B testing in images, copy, landing pages, videos, etc.
Review paid search and paid social performance to identify trends, opportunities, and areas for improvement.
Guide recommendations around budgets, targeting, landing pages, and lead quality.
Identify, strategize, and execute to improve lead volume, signed case volume, and acquisition costs.

Build Proposal Decks and Strategy Materials

Create proposal decks for prospective and current law firm clients.
Develop simple, clear strategy recommendations that explain opportunities, budgets, KPIs, and next steps.
Turn marketing ideas and performance data into client-ready slides.
Support leadership with strategic client presentations and new business opportunities.

Analyze Data and Identify Trends

Review campaign, lead, and intake data to understand performance.
Analyze key metrics like CPL, CPA, lead quality, conversion rates, and signed cases.
Identify what is working, what is not, and what should be tested next.
Share actionable recommendations with internal teams and clients.

Bring Legal Marketing Expertise

Apply strong knowledge of personal injury and law firm marketing.
Understand the challenges of legal lead generation, competitive markets, intake, and compliance.
Stay aware of trends in legal marketing, paid media, and client acquisition.
Help position the agency as a strategic growth partner for law firms.

Ideal Candidate

The ideal candidate has senior-level legal marketing experience and understands how to grow personal injury law firms through paid media and full-funnel strategy. They are comfortable reviewing data, spotting trends, and explaining next steps clearly.The candidate should have a growth mindset and focus on business outcomes instead of vanity metrics.

They should be both strategic and practical, with the ability to lead and support internal teams, build client-facing materials, and help improve campaign performance.

Qualifications

5+ years of experience in marketing strategy, legal marketing, law firm marketing, or agency-side client strategy.
Experience as a Law Firm or Legal Agency paid marketing leader.
Strong background in personal injury or plaintiff-side legal marketing.
Experience with paid search and paid social strategy.
Strong data analysis skills.
Experience building proposal decks, client presentations, or marketing plans.
Understanding of lead generation, intake, conversion tracking, and signed case acquisition.
Strong communication and collaboration skills.

Preferred Experience

Familiarity with platforms such as Google Ads, Meta Ads, LSAs, GA4, Looker Studio, PowerBI, Domo, Salesforce (Litify), HubSpot, Lead Docket, Filevine, Smart Advocate, and similar tools and software platforms.
Familiarity with legal advertising compliance.
Agency experience, experience working with multiple law firm clients, or experience leading marketing efforts for a personal injury law firm.

401(k): Match 100% of employee contributions up to 4% of compensation.
Unlimited Manager Approved Paid Time Off.
Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month).
Dental & Vision Insurance: Guardian.
Company-provided MacBook.

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Digital Marketing Manager (Legal)