Roostys.com | One of the Fastest Growing DTC Brands in America

About Roosty's

Roosty's is one of the fastest-growing DTC brands in the US.

We're on a mission to become the household name in backyard chickens.

Our growth is driven by creative.

Lots of creative.

Every week we're working with creators across TikTok, Instagram, Facebook and YouTube to produce content that educates, entertains, stops the scroll and drives sales.

We're building one of the most sophisticated creator engines in DTC and are looking for someone to help scale it.

The Role

We're looking for a Creator Partnerships Manager.

Someone who genuinely loves creators, content and internet culture.

Someone who spends time studying organic feeds.

Someone who understands what makes content go viral.

Someone who can spot a great hook, a winning creator, or a high-potential piece of content before everyone else.

Your job is to help us build and manage a world-class VIP creator network.

You'll work directly with creators, help them produce better content, negotiate partnerships, build relationships, improve briefs and ultimately help generate winning ads for Meta and TikTok.

This role sits right at the intersection of creators, creative strategy and performance marketing.

What You'll Be Doing

Creator Management

Recruiting and onboarding creators
Building long-term creator relationships
Managing creator communications and follow-ups
Getting on calls with creators and coaching them
Helping creators understand what content performs best
Motivating creators to produce more winning content
Negotiating rates, partnerships and incentives

Creative Development

Writing and improving creator briefs
Turning marketing ideas into creator-friendly concepts
Helping creators improve hooks, structure and storytelling
Identifying winning content trends
Studying top-performing ads and organic content
Finding new content formats before competitors

Creator Systems

Managing creator pipelines and workflows
Building scalable systems and processes
Organising creator communities
Supporting Discord, WhatsApp and creator groups
Working with platforms such as Cruva, Euka and other creator tools
Tracking creator performance and identifying top talent

Who This Role Is For

You might come from:

Creator management
Influencer marketing
Affiliate marketing
UGC agencies
Social media marketing
Content strategy
Talent management

Experience with TikTok creators is strongly preferred.

Experience with Instagram, Facebook or YouTube creators is also valuable.

Skills We're Looking For

Creator Relationship Building

You know how to:

Build trust quickly
Develop strong creator relationships
Coach and motivate creators
Handle negotiations professionally
Create win-win partnerships

Creative Understanding

You understand:

Hooks
Retention
Storytelling
Scroll-stopping content
Organic-style content
Native platform behaviour

You don't need to be a media buyer.

But you should understand what makes content perform.

Systems & Organisation

You can:

Manage lots of moving pieces
Build repeatable processes
Stay organised across dozens or hundreds of creators
Follow up relentlessly
Keep projects moving

The Kind Of Person Who Thrives Here

Loves creators and internet culture
Watches TikTok far more than they'd admit
Studies winning ads for fun
Understands modern UGC
Gets excited by viral content
High energy
Great communicator
Highly organised
Loves building relationships
Constantly looking for new opportunities

You genuinely enjoy helping creators win.

Bonus Points

Experience with Cruva
Experience with Euka
Experience building affiliate programmes
Experience running creator communities
Experience managing Discord groups
Experience managing WhatsApp communities
Experience with performance marketing
Experience with TikTok Shop
Experience working with US creators

Compensation

Competitive base salary depending on experience.

Performance bonuses available based on creator output, creator performance and business growth.

We're looking for ambitious people who want to grow with us.

Roosty's remote jobs

Creator partnerships manager

Talent Acquisition Manager