About Replenit

Replenit is building the AI decision engine for retail: a reasoning layer that decides the next best move for every customer, individually, in real time. We're defining a category that didn't have a name a year ago.

Our founding team played a central role in building and scaling a global martech company past $2B, so we know this market and the stack retailers actually run. Today we serve 30+ enterprise retailers worldwide, including L'Occitane, Beko, Estée Lauder, and Escentual, with results like a 235% lift in post-purchase revenue at L'Occitane.

We recently raised a $2.5M pre-seed, one of the largest in Poland, co-led by Movens Capital and Vastpoint, with ElevenLabs co-founder and CEO Mati Staniszewski as an angel investor. Early-stage, moving fast, and building the company that decides what happens next for every customer in retail.

The Role

This is Replenit's first dedicated Product Marketing hire, a founding role. You'll define what product marketing means here and build the function from the ground up.

We're not entering a market, we're creating a category, and the hard part is the timing. The idea of AI deciding the next move for each customer is moving from heresy to consensus, which means the incumbents are starting to borrow the language. Your job is to build positioning sharp enough to create separation when everyone claims the same words: to make the market understand not just that we do AI, but why what we do is a different category of thing. Two major product launches are coming in the next 12 months, both built to move the industry to where we already are. You'll own how the market understands why they matter.

This is pure enterprise B2B: global retailers, long buying committees, high stakes, and a buyer who has heard every vendor's AI pitch. You won't start from a blank page. We have a messaging strategy and early positioning. Your job is to supercharge it: pressure-test it against real buyers, find where it's still soft, and turn it into the engine behind every deal, page, and launch.

We're hiring for judgment, not throughput. We don't want a task executor. We want someone who takes full ownership, moves without waiting for approval, and is willing to tell us we're wrong and show us why. If our positioning is muddy, fix it. If our assumptions don't survive contact with a real buyer, say so. The best version of this role makes Replenit's thinking sharper, not just its output faster.

It's deeply hands-on: an individual contributor, not a manager of managers. You'll set the strategy and write the copy, build the battlecards, ship the pages, and run the customer calls yourself. And you're genuinely AI-native, using AI daily to research, draft, test, and ship faster than a traditional PMM could. On a team this lean, that's how one person covers this much ground.

What You'll Actually Do

Positioning & messaging: Supercharge our existing messaging strategy. Own the framework, value props, and competitive narratives, and keep the story consistent across every audience and the full buyer committee.
Category narrative & POV: Define and defend the category in market. Build the point of view, the thought leadership, and the proof that make buyers, press, and the industry understand this as a new category, not a feature of an old one. This is how we create separation when incumbents borrow our language.
Product launches: Own two major launches end to end over the next 12 months, from narrative and positioning through assets, enablement, and market reception. These are the moments the category gets defined. You run them.
Market & customer intelligence: Run continuous competitive intel and talk to customers regularly. Turn it into positioning, proof points, win/loss insight, and ICP definition the whole GTM team relies on, and feed what you learn back into product so the roadmap reflects what the market actually needs.
Sales enablement: Arm Sales and SDRs with the narratives, decks, battlecards, and objection handling they need to close enterprise deals against vendors who all now claim "AI."
Website & landing pages: Own the marketing site's narrative and conversion (homepage, product, campaign pages). Write copy that turns traffic into pipeline and keep improving it through experimentation.

What We're Looking For

3–5+ years in product marketing: ideally B2B SaaS or martech. Early-stage startup experience is a strong plus — you're comfortable with ambiguity and owning the whole thing.
Exceptional writer and storyteller who can make a complex product feel simple and compelling.
Cross-functional leadership: able to align Sales, Product, and Leadership around a shared narrative without formal authority.
AI-native: AI tools are core to how you work, and you're excited to push that further.
Near-native English: written and spoken; our market and content are global.
Nice to have: experience marketing to e-commerce/retail/consumer brands, and familiarity with the lifecycle/CRM ecosystem (Klaviyo, Braze, Bloomreach, CDPs).

How We Work

We don't hire people who fit in, we hire people who stand out.

Outcomes over optics: We measure impact, not hours.
Conviction over consensus: You don't need permission to ship. You need evidence and the nerve to press go.
Clarity over complexity: We simplify the impossible. It starts with how we write.
Speed over perfection: We iterate in production with real data, not in Figma with fake data.
Experiments over playbooks: We're creating a category, so there's no playbook to copy. We test new ideas constantly, keep what works, and are never satisfied with where we are. You won't just live this, you'll drive it.

What's In It For You

Founding ownership of the product marketing function — with a direct line to the founders and exec team.
Competitive base salary, benchmarked against top-tier EU AI startups.
ESOP - real equity in one of Europe's fastest-growing AI companies.
Remote-first - work from anywhere in Europe; Warsaw HQ for in-person energy.

Why This Role Matters

You're early enough that the work compounds. The positioning you build doesn't just describe the category, it becomes how the market understands it, and it shows up in every deal, every page, every launch. Get it right and you're not marketing a product, you're defining the terms a whole industry ends up using.

Most PMMs inherit a category someone else named. You'd be naming this one. You build it, you ship it, you see the result.

If that's the kind of work you've been waiting for, let's talk.

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