This role requires a highly analytical and results-driven individual who can craft and manage high-performing Google Ads campaigns that effectively drive traffic, generate leads, and boost conversions. The ideal candidate will have a strong understanding of Google Ads best practices and a proven track record of optimizing campaigns for success. You will work closely with our marketing team to align our Google Ads strategy with overarching business goals, and you'll be responsible for monitoring campaign performance, conducting A/B testing, and making data-driven recommendations to enhance effectiveness. This is a fantastic opportunity for someone looking to make a significant impact in a fast-paced environment while working remotely. If you are passionate about digital marketing and enjoy staying up-to-date with the latest trends in PPC advertising, we would love to hear from you!

Responsibilities

Develop, implement, and manage Google Ads campaigns that align with business objectives.
Monitor, analyze, and optimize campaign performance to increase ROI and achieve sales targets.
Conduct A/B testing to evaluate the effectiveness of ad copies, landing pages, and targeting strategies.
Utilize keyword research tools to identify high-value keywords and create relevant ad groups.
Prepare regular reports on campaign performance, highlighting insights and actionable recommendations.
Collaborate with the content team to create compelling ad copy and relevant landing pages.
Stay updated with the latest Google Ads trends, features, and best practices to enhance campaign performance.

Proven experience managing Google Ads campaigns with a track record of success.
Strong analytical skills and a data-driven mindset to interpret performance metrics.
Familiarity with Google Analytics and other analytics tools to track campaign performance.
Excellent communication skills to convey ideas and strategies effectively.
Ability to work independently and manage multiple projects within tight deadlines.
Knowledge of SEO principles and how they interact with PPC campaigns.
Certifications in Google Ads are preferred and will be considered an asset.

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