Founding Digital Marketing Lead

Melbourne (Richmond co-work) or Sydney | Full-Time

Eight months ago,the indi app was an idea.

Now, we’re a fast-moving health-tech startup backed by Antler and some of Australia’s best founders - building theAI co-pilot for parents and allied-health clinics that helps kids get the early intervention they deserve.

We’ve nailed our brand foundations, built strong traction with parents and clinics, and now it’s time to bring in a digital marketing lead who can turn that momentum into scalable growth.

The Mission

Your mission:build and run Indi’s digital growth engine - from creative to conversion.

You’ll own how we find, engage, and convert our two key audiences, primarily on Instagram:

Parents discovering and downloading the app (D2C)
Clinics and therapists entering the top of our B2B2C funnel

You’ll move fluidly between creative, content, and performance - designing campaigns that are bothemotional and effective.

This isn’t a “marketing manager” role. It’s afounding digital growth role - high trust, high autonomy, and the chance to shape how Indi grows from day one.

What You’ll Actually Do

Lead Growth Campaigns: Design, launch, and optimise campaigns that drive awareness, engagement, and acquisition - starting with Insta and expanding into other channels over time.
Create, Brief & Curate Content: Source, brief, or create performance-ready content (UGC, reels, stories, carousels) that speaks to mums and clinic owners.
Performance & Insights: Track what’s working, report clearly, and iterate fast.
Collaboration:

Partner with theCEO on brand storytelling and content strategy.
Work with theB2B2C Lead to tune clinic funnels.
Feed insights toProduct to sharpen messaging and experience.

Scale Smart: Know what to do yourself, when to outsource, and when to bring in extra help or tools.

📊 How Success Is Measured

Consistent growth inqualified parent and clinic signups is #1
Improvedefficiency of paid and organic channels
Fast learning velocity - always testing, refining, improving
A content and acquisition engine that’s repeatable and scalable in other markets

💥 You’ll Thrive Here If You

Have runMeta campaigns end-to-end - from creative idea to placement and analysis
Can brief, direct, or make high-performing content yourself
Have worked inearly-stage consumer, health, or D2C startups
Balancecreativity and commercial focus - you love storytelling, but you know results matter
Move fast, ship often, learn always
Want your work to mean something - helping real families every day

💸 What’s on Offer

Competitive salary
Meaningful Founder ESOP
Flexibility (4–5 days/week)
High trust, high ownership
Work thatmatters - directly improving how families and clinicians support kids

indi remote jobs

Founding Digital Marketing Lead

Founding Digital Marketing Lead