Plural is a multidisciplinary marketing company. Our team’s mission is to bring a culture of creativity, a posture of possibility, and an abundance of craft to the world. We are practitioners, facilitating a strategic social-first approach to modern marketing.

As a 'Content Strategist I' at Plural, you will primarily support various other team members who lead our interior design, home decor, fashion, beauty, spirits and other variety of partnerships.

A Content Strategist I is a strategic communicator who has experience composing social media strategies and creating social-first content. This person is responsible for supporting Plural’s Strategy team as they execute and optimize strategy to deliver business impact.

The ideal candidate is a creative marketer at heart and has experience in crafting unique brand storytelling that drives social engagement and awareness. You understand the world of social, you spot trends, and you understand influencer culture. You're highly creative and unafraid to offer ideas and strategies to keep our partners moving forward. This role is tasked with crafting and supporting work on our social-first strategies that ladder up to overall marketing strategy. This role supports Content Strategists, Graphic Designers, Video Editors, and our Creative Lead. This is a key role on the Plural team and will report to our Team Lead. This role will be a hybrid work structure, requiring in-person work in our NYC studio at least three days a week.

Client Partner Communications (10%)

Support Creative Lead and Content Strategists with client communications efforts

Project Management (5%)

Have a baseline understanding of project management and agency environment
Execute tasks that have been delegated by Plural team to ensure on time delivery of assets and strategies

Content Strategy (65%)

Support social media strategies for multiple platforms, including but not limited to Facebook, Instagram, Twitter, Pinterest, YouTube, and TikTok
Content Calendar Creation

Support with content calendar creation and management
Ideate engaging, original, high-quality content
Identify gaps in content and recommend new topics
Support Creative Lead and Content Strategists with UGC sourcing and influencer relationships

Copywriting:

Write clear, resonant copy with brand’s distinct tone of voice

Scheduling, Posting & Engaging:

Schedule and post content to social using native features and/or tools such as Sprinklr, Sprout, Dash Hudson, etc
Actively engage and build communities on social channels for each respective partnership
Publish posts to partner social accounts daily (including nights and weekends)

Data Analytics and Reporting (5-10%)

Reports:

Support Creative Lead and Content Strategists with crafting weekly, monthly, and quarterly reports to partners on social media insights and best practices

Analysis

Support Creative Lead and Content Strategist’s with reporting on content and campaigns using data from native metrics, Sprout Social, Dash Hudson, Sprinklr, and Google Analytics
Have baseline understanding of translating data into understandable and actionable insights to drive strategy
Proactively perform desk and field research of ‘best in class’; view and experience marketing strategies and tactics online and IRL

Creative & Production (10-15%)

Support with creative briefs for Plural production team based on partnership content calendars
Producing and executing (with oversight) in-studio shoots as needed for any partnerships

Continued Development & Pitching (<5%)

Best Practices on Social:

Stay up-to-date with new digital technologies and social media best practices
Continue education in marketing, social media, etc; take courses and attend workshops
Remain informed on trends in the social and digital media industries and communicate them to the team
Seek opportunities for improvement and suggest new projects

New Business & Pitching:

Provide presentation and RFP support as needed for Plural pitches

Requirements

Passion for social media and marketing
Proven experience working in interior design, home decor, spirits and interest in all of Plural’s client list as partnership teams shift as needed
Strong experience with in-studio production & mobile capture for social content
Previous work experience (1-2 years) as a Social Media Strategist, Social Media Manager, or role equivalent
Previous experience in social content creation (with work examples provided)
Experience managing social media channels (posting, social CRM, analytics)
Experience building content calendars
Experience using social media analytics tools

Nice-to-Haves

Bachelor's degree in Marketing, Business, Journalism, Public Relations, or other relevant field
Experience working with creative talent with a portfolio of creative work and content development across a range of purposes, engagement channels, and formats
Previous experience with the use of social media management tools (Hootsuite, Sprout Social, Sprinklr, Dash Hudson) a plus
Previous agency experience a plus
Experience with paid social media campaigns a plus

Qualifications and Skills

Collaborative spirit
Creative problem-solving skills
Excellent organization
Time-management skills
Comfortable with multitasking in a deadline-driven environment
Ability to communicate well with others and maintain a professional demeanor
An ability to identify target audience preferences and build content to meet them
Strong written and verbal communication skills in English
Ability to be a punctual, considerate, and team-oriented coworker

Role Details

Minimum of 40 hours per week
Occasional weekday and weekend travel on a project by project basis
Occasional weekend work on a project by project basis
In-person hybrid role - in NYC studio 3 full days per week - Monday, Tuesday, Thursday
Estimated Start Date: March 9, 2026 or earlier

You’ll love working at Plural because:

We take time to rest. We encourage you to take time to recharge outside of the studio. You’ll have generous PTO to explore new places and experiences, Summer Fridays, and End of Year Rest week (Christmas through New Year's) for the entire team.
We value our team as people, not just employees. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement (401k with matching), and a kitchen stocked with snacks and beverages.
We want you to take care of your mental health. We offer a monthly health & wellness stipend to our team to use for mental health services or anything that makes our team feel strong mentally, physically, or emotionally.
We’ll invest in your career. As Plural grows, we’ll provide the tools for you to do the same. You’ll have access to professional development opportunities so that you can keep up with the company’s evolving needs.
We’re creating a team culture where everyone can thrive. Through our Talks in our studio and growing company initiatives, Plural values diversity and opportunities for everyone to grow and be a part of the creative environment we’ve built.
We host team events. We organize ways to give back to our local communities. We grow and learn together.

Plural remote jobs

Content Strategist I