About the company

Our client, FLiiP, is reshaping the fitness industry through a cutting-edge, all-in-one SaaS platform built for commercial gyms and multi-location fitness operators. Their solution helps streamline operations, centralize communication, and significantly boost member retention.

With more than $4M CAD in seed funding and as a participant in the Google for Startups Accelerator, FLiiP is experiencing rapid growth across North America.

The role

FLiiP is looking for a seasoned Product Owner who thrives in fast-paced environments, brings a strong product ownership mindset, and is passionate about solving real-world customer problems.

This is a hands-on role with end-to-end ownership of the product lifecycle, ideal for a Product Owner with at least 3 years of experience in B2B SaaS or startup environments looking to take initiative and help shape a growing product.

Working closely with engineering, design, operations, and leadership, the successful candidate will lead high-impact product initiatives from discovery through delivery, while structuring and scaling product processes and introducing AI-powered methods.

Key responsibilities

Product ownership

Own the full product lifecycle, from discovery to launch to continuous iteration.
Conduct market and competitor research to identify product opportunities.
Collaborate closely with leadership to align initiatives with business objectives.
Leverage AI tools for research, discovery, and analysis (e.g., customer feedback, usage trends)

Data-driven decision making

Define, monitor, and analyze KPIs and product performance.
Use insights and behavioural data to inform decisions and continuously improve the user experience.
Prioritize product features based on value, effort, and business impact.

Cross-functional collaboration

Partner daily with engineering, design, customer support, and ops teams.
Lead sprint rituals (backlog refinement, planning, stand-ups, retrospectives).
Act as a clear communication bridge between technical teams, clients and other internal stakeholders.
Work hands-on with a UX/UI designer to bring ideas to life.

Discovery & customer centricity

Identify and validate customer problems using structured discovery methods.
Translate user needs and business goals into clear product requirements.
Drive innovation focused on added value, productivity gain, and long-term scalability.

Process & culture

Help bring structure to product operations — improving workflows, prioritization, and team alignment.
Foster a culture of experimentation, ownership, and learning.

Essential requirements

Minimum 3 years of product ownership or product management experience in B2B SaaS or fast-moving startup environments.
Demonstrated ability to manage full product cycles from ideation to delivery.
Strong discovery skills with a customer problem-first approach.
UX-focus mindset: keeping usability top of mind
Fluent in French and English (essential for internal and external communication).
Proficiency with Agile methodologies and backlog/sprint management.
Comfort with AI tools and a passion for integrating AI into product strategy.
Strategic thinking combined with a structured, systems-oriented mindset and a bias for action
Excellent interpersonal and communication skills, able to rally teams and align stakeholders in times of uncertainty.

Nice to have:

Familiarity with the fitness/wellness industry is a plus.
Background in product-led growth, CRM, or self-service platforms.
Experience working in high-growth environments or scaling startups.
Hands-on experience with AI-driven workflows or data-oriented product development.

Competitive compensation (based on experience), with 50% coverage of group health insurance premiums.
Comprehensive health & wellness support, including health benefits, fitness allowance (gym memberships, classes, team sports), and a $900/year telecommunications allowance.
Hybrid role based in Canada, with flexibility and autonomy, and only 1 day/month required at the Brossard office.
Opportunity to make a direct impact in a large, under served market within a fast-growing, AI-driven company.
Close collaboration with leadership and strong backing from investors (recent CAD 4M fundraising), with a culture rooted in fitness, health, and innovation.
Dynamic, close-knit team that values speed, experimentation, boldness, and continuous learning in a supportive environment.

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