Job Overview:
We are seeking a results-driven and detail-oriented Lead Generation Specialist to support our sales and marketing initiatives by identifying, researching, and qualifying potential clients. This role is responsible for building and maintaining prospect lists, initiating outreach, and nurturing leads to support business growth. The ideal candidate is highly organized, proactive, and comfortable working in a remote environment.

Key Responsibilities:

Research and identify potential leads through various channels such as online directories, social media platforms, company websites, and databases
Schedule appointments accurately on the company calendar
Build and maintain accurate prospect and lead databases using CRM tools and spreadsheets
Conduct outbound outreach via email, phone calls, LinkedIn, or other communication channels
Qualify leads based on defined criteria and schedule appointments or handoffs to the sales team
Maintain consistent follow-up with prospects to nurture relationships and move them through the sales funnel
Track, monitor, and report lead generation performance metrics
Collaborate with marketing and sales teams to optimize lead generation strategies
Ensure data accuracy and compliance with data privacy regulations
Stay updated on industry trends, competitor activities, and target market developments

Required Qualifications:

Proven experience in lead generation, sales support, telemarketing, appointment setting or similar role
Strong research, communication, and interpersonal skills
Experience using CRM software (e.g., Salesforce, HubSpot, Zoho, or similar platforms)
Excellent written and verbal English communication skills
Strong organizational and time management abilities
Self-motivated with the ability to work independently in a remote environment
Reliable internet connection and suitable work-from-home setup

Preferred Qualifications:

Experience working in BPO, SaaS, or digital marketing industries
Familiarity with email marketing tools and automation platforms
Knowledge of LinkedIn Sales Navigator or other lead sourcing tools
Basic understanding of sales funnel and customer acquisition strategies

Key Competencies:

Attention to detail
Persistence and resilience
Analytical and problem-solving skills
Professional communication
Adaptability and initiative

Work Setup:

Fully remote / Work-from-home
May require working within specific time zones or shift schedules
Performance-based metrics and targets

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