Campaign Marketing Specialist

Purpose

The Campaign Marketing Specialist is responsible for bringing integrated marketing campaigns to life—from initial brief through launch, execution, follow-up, and reporting.

In this role, you'll own the day-to-day execution and orchestration of marketing campaigns, ensuring the right inputs, assets, systems, and stakeholders co me together to deliver high-quality programs on time. You'll partner closely with Product Marketing, Demand Generation, Events, Creative, Revenue Operations, and other cross-functional teams to translate campaign strategy into coordinated execution across email, landing pages, webinars, virtual events, and other digital touchpoints.

The ideal candidate is a strong marketing operator—organized, proactive, detail-oriented, and comfortable managing multiple moving pieces. You know how to take a campaign brief, build the execution plan, drive it forward, and ensure nothing falls through the cracks.

Key Responsibilities

Campaign Development & Execution

Manage the end-to-end execution of integrated marketing campaigns, translating campaign briefs into clear timelines, deliverables, dependencies, and launch plans.

Coordinate campaign execution across email, landing pages, forms, webinars, digital assets, and other campaign touchpoints.

Partner with Product Marketing and Demand Generation to ensure campaign strategy, audience, messaging, offers, and calls to action are effectively translated into execution.

Coordinate with Creative, Content, Revenue Operations, Events, and other partners to ensure required campaign inputs and assets are delivered on schedule.

Maintain campaign calendars, project plans, deadlines, asset requirements, and campaign documentation.

Proactively identify risks, missing inputs, and dependencies and drive them toward resolution.

Conduct campaign QA to ensure messaging, links, forms, tracking, segmentation, and assets are accurate and launch-ready.

Webinar & Virtual Event Execution

Own the operational execution of marketing webinars and virtual events from initial setup through post-event follow-up.

Set up webinar platforms, registration pages, confirmation communications, reminder emails, and attendee workflows.

Own operational coordination with webinar speakers, including scheduling, communications, asset collection, rehearsals, technical preparation, and day-of logistics, while partnering with Product Marketing on content and messaging.

Coordinate presentation materials and other webinar assets to ensure speakers and internal stakeholders are prepared for the event.

Manage live webinar execution, including technical setup, speaker support, recording, and attendee experience.

Coordinate post-event activities including recordings, on-demand assets, follow-up communications, and lead handoff.

Partner with the Events team on integrated campaigns supporting in-person events, while the Events team owns onsite and physical event logistics.

Email & Digital Campaign Execution

Build, schedule, test, QA, and deploy campaign emails across prospect and customer audiences.

Build and maintain campaign landing pages, forms, and supporting digital assets.

Support nurture programs and automated campaign journeys that engage prospects and customers throughout the buyer and customer lifecycle.

Partner with Revenue Operations on audience segmentation, campaign tracking, lead routing, and data quality.

Apply email deliverability, privacy, tracking, and campaign governance best practices.

Develop increasing proficiency in marketing automation platforms and identify opportunities to make campaign execution more scalable and efficient.

Campaign Performance & Optimization

Monitor campaign performance across email, landing pages, webinars, virtual events, and other campaign touchpoints.

Track key metrics including registrations, attendance, engagement, conversions, and campaign responses.

Conduct A/B testing and identify opportunities to improve campaign performance.

Partner with Demand Generation to evaluate campaign results and translate performance into actionable recommendations.

Document campaign learnings and apply them to improve future execution.

Collaboration & Operational Excellence

Serve as a central execution partner across marketing campaigns, ensuring stakeholders have clear visibility into timelines, requirements, dependencies, and status.

Establish repeatable processes, templates, and workflows that improve campaign consistency and speed to market.

Partner closely with the Events team to coordinate campaign promotion and communications for in-person programs and events.

Stay current on campaign marketing, marketing automation, webinar, and digital marketing best practices and identify opportunities to improve how Modern Campus executes campaigns.

Qualifications

3–5+ years of experience in B2B campaign marketing, demand generation, marketing operations, digital marketing, or a related discipline; SaaS experience strongly preferred.

Demonstrated experience executing multi-channel marketing campaigns from planning through launch, follow-up, and measurement.

Strong project management and organizational skills with exceptional attention to detail.

Experience managing webinars, virtual events, or similar digital marketing programs.

Hands-on experience with marketing automation, CRM, webinar, CMS, or campaign management platforms.

Experience with platforms such as HubSpot, Marketo, Pardot, Salesforce, Zoom Webinar, ON24, or similar tools preferred.

Ability to quickly learn new marketing technologies, platforms, and workflows.

Strong written communication and cross-functional collaboration skills.

Analytical mindset with the ability to understand campaign performance and identify opportunities for improvement.

Ability to manage multiple campaigns and competing deadlines in a fast-paced environment.

Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

What Success Looks Like

Campaigns move from brief to market efficiently, accurately, and on schedule.

Campaign execution is consistent and coordinated across channels, with clear timelines, ownership, and dependencies.

Webinars and virtual events are executed seamlessly from setup and speaker coordination through live execution and post-event follow-up.

Campaign assets, audience segmentation, tracking, lead routing, and follow-up are accurate and launch-ready.

Cross-functional partners have clear visibility into campaign status, requirements, risks, and next steps.

Campaign performance is captured consistently, with learnings applied to improve future programs.

Campaign processes become increasingly repeatable, scalable, and efficient, improving Marketing's overall speed and quality of execution.

About Modern Campus

Modern Campus empowers 1,700+ higher education institutions to thrive when transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity.

The Modern Campus learner-to-earner lifecycle platform power solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.

Learn how Modern Campus is leading the modern learner-to-earner movement at moderncampus.com and follow us on LinkedIn.

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