PR & Communications Specialist

About the Role

We are looking for a proactive and drivenPR & Communications Specialist to join our dynamic, collaborative team. This is an exciting opportunity to make a real impact by shaping brand perception and driving visibility in a key European market.

You will be part of a small, agile team and report directly to the Head of PR & Communications for Central Europe. In this role, you’ll play a key part in building strong media relationships, delivering compelling storytelling, and supporting strategic communications initiatives.

Key Responsibilities

Develop and execute integrated media relations strategies across B2B and B2C channels
Build and strengthen brand awareness in the German market
Establish and maintain strong relationships with journalists, media outlets, influencers, and key stakeholders
Create high-quality communication materials, including press releases, Q&As, and presentations
Manage incoming media enquiries and coordinate interviews
Support press events, including logistics and coordination of test drives
Identify and evaluate sponsorship and partnership opportunities
Maintain and update media databases and oversee PR administration
Monitor, analyze, and report on media coverage and campaign performance
Manage CMS and update press platforms
Coordinate with agencies and external partners to ensure consistent messaging

Qualifications & Experience

Bachelor’s degree in Communications, Marketing, Journalism, or a related field
1–2 years of experience in PR, communications, or journalism
Experience in the automotive or premium/luxury sector is a plus
Strong understanding of the German media landscape
Fluency in German and English (written and spoken)
Experience with CMS platforms and media monitoring tools

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