Milani Cosmetics is built on a simple belief: beauty should feel exceptional, every day. For more than 20 years, that principle has guided the brand's mission to raise the standard of mass beauty. Working with trusted suppliers in Italy, South Korea, the US and beyond, Milani creates formulas with premium ingredients, rich pigments and meticulous detail; products designed to exceed expectations.

Today, Milani has built a cult following as the #7 U.S. mass color cosmetics brand, the third fastest- growing brand and the only independent brand in the top 10. Milani is known for its best-selling Baked Blush, crafted through a unique baking process on Italian terracotta tiles, along with Make it Last Setting Spray Original, the #1 ranked mass setting spray. The brand’s products feature premium skin-loving ingredients and technologies such as guava fruit extract, blue algae, chamomile, glycerin and niacinamide, and all products are proudly cruelty-free. For Milani, what’s inside matters, which is why every product is made with ingredients worthy of the consumers who wear them.

What's Inside is Everything!

Overview

Milani Cosmetics is seeking a highly organized, creative, and social-first Assistant Social Media Manager to support the day-to-day execution of our owned social channels. As Milani brings its owned and organic social strategy fully in-house, this role will be instrumental in managing our publishing calendar, executing daily social posting, engaging with our community, and creating authentic social-first content.

Reporting to the Social Media Marketing Manager, you'll help bring Milani's brand to life across Instagram and TikTok while supporting additional owned channels. This is an ideal opportunity for someone who lives on social media, loves beauty, understands platform culture, and enjoys balancing organization with creativity. The ideal candidate is equal parts project manager, content creator, and community builder.

Responsibilities

Owned / Organic Social Media

Manage Milani's day-to-day owned social publishing across Instagram, TikTok, Facebook, YouTube, Pinterest, and other emerging platforms
Own the social publishing calendar, ensuring content is scheduled accurately and published on time
Coordinate cross-functionally with Brand Marketing, Product Marketing, Creative, PR, Influencer Marketing, and E-commerce teams to gather assets, approvals, and launch information
Execute daily posting, including captions, hashtags, tagging, link management, and platform-specific optimization
Maintain and organize the content library to ensure assets are easily accessible for publishing
Support the Social Media Manager in building and maintaining monthly content calendars aligned with product launches, campaigns, cultural moments, and evergreen content
Stay current on platform best practices, trends, algorithm updates, and new features to recommend tactical improvements

Community Management

Manage daily community engagement across Milani's social channels by responding to comments, direct messages, and customer inquiries in a timely, authentic, and brand-appropriate voice
Foster meaningful conversations with our community while escalating customer service issues when appropriate
Proactively engage with creators, fans, and relevant beauty conversations to strengthen Milani's community presence
Monitor community sentiment and surface emerging trends, feedback, and opportunities to internal teams

Content Creation

Film and edit UGC-style content for Instagram Reels, TikTok, Stories, and other short-form formats
Capture behind-the-scenes moments, product demonstrations, event coverage, office content, and trend-driven videos
Partner with the Creative team to adapt campaign assets into platform-native social content
Bring forward fresh ideas for social-first content that feels authentic to each platform while reinforcing Milani's brand positioning

Performance & Reporting

Monitor content performance and identify opportunities to optimize future posts
Assist with monthly reporting by compiling platform metrics, content performance, and key learnings
Track competitor activity, emerging trends, and best-in-class beauty social content to inspire future programming

Bachelor's degree in Marketing, Communications, Business, or a related field
Minimum of 2 years of professional experience managing owned social media for a brand, publisher, or agency
Beauty industry experience strongly preferred
Strong understanding of Instagram, TikTok, and short-form video best practices
Experience with social media management platforms such as Sprout Social, Dash Hudson, Later, Nectar Social or similar publishing tools
Experience creating and editing short-form video content using native platform tools and mobile editing apps such as CapCut
Excellent copywriting skills with strong attention to detail
Highly organized with exceptional project management and time management skills
Ability to work in a fast-paced environment with multiple competing priorities

The Ideal Candidate Is

Passionate about beauty and genuinely obsessed with social media
Always the first to know about emerging TikTok and Instagram trends
Creative, resourceful, and excited to create content from concept through execution
A proactive team player who enjoys collaborating across departments
Curious, adaptable, and eager to learn as social platforms continue to evolve
Excited by the opportunity to help build Milani's owned social presence as an in-house function

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k w/ Company Match)
Life Insurance (Basic, Voluntary & AD&D)
Generous Vacation Time Policy
Family Leave
Short Term & Long-Term Disability
Flexible Work Environment / Hybrid (Tuesday, Wednesday & Thursday required on site at Milani’s Culver City office location).
Dog Friendly

Milani Cosmetics remote jobs

Assistant Social Media Marketing Manager