About Massdriver

Massdriver is changing the way software engineers provision, secure, and observe cloud infrastructure.

We aim to provide all of the benefits of infrastructure-as-code including parity, reproducibility, and auditability in a simple to use diagramming platform. No more fighting with HCL or spending hours reading cloud-specific API documentation. Now you can manage your infrastructure the same way you design it, at the drawing board.

About the role

Company Overview

We are an early-stage Series Seed company in the Platform Engineer / DevOps industry, poised to redefine how developers manage infrastructure and applications in the cloud. Massdriver empowers developers by streamlining workflows, enhancing collaboration, and driving unprecedented efficiency. As our first marketing hire, we seek a talented and experienced Growth Marketer to join our dynamic team and play a pivotal role in shaping a new category and driving the future of developer workflows.

Role Overview

As a Growth Marketer, you will have a unique opportunity to contribute to a project defining a new category and transforming developer work. While experience in the Platform Engineer / DevOps industry is beneficial, we welcome candidates with a background in developer tools, cloud infrastructure, or highly technical SaaS.

Your role will be instrumental in establishing our market presence, building trust with our target audience, and driving the rapid adoption of Massdriver. With a focus on category creation, trust building, product-led growth, content marketing, and copywriting, you will develop and execute impactful marketing strategies that inspire developers to embrace a new way of working and exceed their expectations.

This role requires confidence and adaptability in working within an early-stage business environment, as you will be at the forefront of pioneering an industry transformation.

Responsibilities

Category Creation: Develop and execute innovative strategies to position Massdriver as a leader and catalyst for the future of developer workflows within the Platform Engineering industry. Establish a strong market presence and differentiation for our product.
Trust Building: Nurture trust with our target audience, including developers, engineering managers, and CTOs, by showcasing Massdriver's capabilities through thought leadership, educational content, case studies, and customer testimonials.
Product-Led Growth: Drive the widespread adoption and growth of Massdriver by leveraging product-led growth principles and methodologies. Identify opportunities to optimize the developer journey, streamline onboarding experiences, and drive user activation, collaborating closely with product and design teams.
Content Marketing: Create compelling and informative content that resonates with developers and highlights the transformative potential of Massdriver. Develop and execute content marketing strategies across multiple channels to educate and engage the developer community, including blog posts, whitepapers, case studies, and webinars.
Copywriting: Craft persuasive and captivating copy for landing pages, email campaigns, social media ads, and other marketing collateral. Tailor messaging to effectively communicate the unique value proposition of Massdriver, capturing the attention and interest of Platform Engineers / DevOps professionals.
Lead Generation: Implement targeted lead generation strategies and tactics to attract qualified leads within the Platform Engineer / DevOps industry. Optimize lead nurturing processes and workflows to increase conversion rates and accelerate the sales cycle.
Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns and key metrics using relevant tools and platforms. Utilize data-driven insights to identify opportunities for improvement, optimize marketing strategies, and enhance the impact of Massdriver's message.
Collaboration: Collaborate closely with cross-functional teams, including product, sales, and design, to align marketing efforts with business objectives and ensure a seamless customer experience tailored to the Platform Engineer / DevOps industry.

Requirements

Proven experience as a Growth Marketer in developer tools, cloud infrastructure, or highly technical SaaS industry, with a track record of driving growth and achieving measurable results.
Strong understanding of category creation, trust building, product-led growth, content marketing, and copywriting within highly technical industries.
Experience and comfort working in an early-stage business environment, with the ability to thrive in a fast-paced and evolving startup culture.
Proficiency in using marketing tools such as HubSpot and Webflow to execute campaigns, automate processes, and analyze data.
Excellent written and verbal communication skills, with the ability to craft compelling content and persuasive copy targeted toward developers and technical audiences.
Analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions to optimize marketing strategies.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Self-motivated and proactive, passionate about staying up-to-date with the latest trends and best practices in growth marketing and developer tools, cloud infrastructure, or technical SaaS products.

Benefits

Comprehensive Medical, Dental, and Vision Coverage: We prioritize your well-being and offer employees 100% covered medical, dental, and vision insurance.
Generous Equity Package: As an early-stage company, we offer a competitive equity package, allowing you to have a stake in our success and growth.
Flexibility: We work 4.5 days per week. We are a remote-first company that values flexibility. Work in a way that suits your productivity and enables a healthy work-life balance. Generous paid vacation with a required summer and spring break.
Ownership and Autonomy: We empower our team to solve customer problems and add value. You will have the autonomy to make a real impact and help shape the future of our company.
Growth Opportunities: Join our core team and be a future leader of our company. We seek individuals who will help guide us as we scale and become leaders in the Platform Engineering space.
Investing in your future: 401k with 4% matching

If you are a confident and results-driven marketer with a background in developer tools, cloud infrastructure, or highly technical SaaS and thrive in an early-stage business environment, we would love to hear from you. Join our team and be part of an exciting journey to redefine an industry and shape the future of developer workflows.

Technology

We use a wide variety of cutting edge technologies:

Elixir & Phoenix - Platform & GraphQL API
NextJS & React - Diagramming engine & collaboration
Golang - Orchestration & Provisioning engine
Multi-cloud Kubernetes
OpenTelemetry

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