About Us

We’re a fast-growing startup on a mission to bring modern horticulture to every home in America. We sell and ship beautiful, healthy plants through two distinct brands — Lively Root and Hey Rooted — and we’re building a community of people who love what grows. Our team is collaborative, close-knit, and genuinely loves what we build. We’re looking for a creative self-starter who’s excited to shape our brands’ voices and help us grow.

The Role

We’re looking for a Social Media & Partnership Manager to own the social presence of two distinct brands — Lively Root and Hey Rooted — end-to-end. You'll be the creative engine behind both channels — building strategy, producing content, growing our communities, and managing relationships with influencers and press. A key part of this role is understanding and honoring the unique voice, aesthetic, and audience of each brand, while operating efficiently across both. You'll work closely with our Marketing Manager and receive strategic guidance, while having the autonomy to execute and bring ideas to life. This is a highly entrepreneurial role: you'll have real ownership, move quickly, and make a visible impact from day one.

What You'll Do

Social Media & Content

Own and manage our social channels (Instagram, TikTok, Meta, Pinterest, Twitter/X), including strategy, content creation, scheduling, and performance reporting.
Create and manage video content — from concept through filming/editing to publishing.
Develop a content calendar aligned with campaigns, seasonal trends, and business priorities.
Monitor trends and platform updates to keep our content fresh and relevant

Community Management

Engage with our community across platforms — responding to comments, DMs, and mentions in a timely, on-brand way.
Build authentic relationships with followers and foster a sense of community around our brands.

Influencer & Partnerships

Identify, vet, and manage influencer relationships and campaigns when they arise
Coordinate gifting, deliverables, and performance tracking for influencer partnerships
Explore brand partnership and collaboration opportunities to drive awareness and growth

Giveaways & PR

Plan and execute social giveaways from concept to completion
Support PR efforts as needed — including press outreach, product sends, and media relationships

Operations & Cross-functional

Collaborate with the team on photoshoots and asset creation
Manage and organize the brand asset library (photos, videos, graphics)
Report on social performance and share insights to inform strategy

What We're Looking For

5+ years of experience in social media, content creation, or a related marketing role — brand-side or agency experience both welcome
Strong knowledge of major social platforms and what makes content perform on each
Hands-on video creation and editing skills (comfortable on-camera direction, basic editing, reels/TikToks)
Experience managing influencer campaigns and/or community engagement
Proven ability to manage multiple brands simultaneously while keeping each voice and visual identity distinct
Comfortable with ambiguity and thriving in a fast-paced startup environment where priorities can shift
Strong writing skills and an eye for visuals and on-brand aesthetics
Experience with tools like Later, Canva, Adobe/Figma, Asana, or similar platforms is a plus
Data-savvy — comfortable pulling metrics and using them to tell a story and refine strategy

Why Join Us

Direct ownership of social strategy for two growing consumer brands — with room to build, experiment, and make your mark
A small, tight-knit team where your work is visible, your ideas are heard, and you’re never just a cog
Competitive salary + benefits

Fully remote — work from anywhere

Lively Root remote jobs

Ecommerce Associate

Ecommerce Associate

Social Media & Partnership Manager