Linearity is a powerful and award-winning marketing design software suite that simplifies the asset creation process. The platform boasts a wide range of groundbreaking features and is trusted by leading brands like Apple, Disney, and Microsoft. Linearity Curve allows designers to create precision vector assets 30% faster than with competing tools, and seamlessly delivers cross-platform functionality without compromising on power or quality. But that's not all—we're proud to present our newest addition to our suite, Linearity Move. This game-changing animation software empowers anyone, regardless of technical expertise, to craft breathtaking marketing animations in just seconds. Our software has reached over 10M downloads and has raised an astonishing $30M+ in funding from some of the biggest Venture Capital firms globally (EQT, HV Capital & 468 Capital). And we've been recognized as one of Europes Top B2B rising 100 "Soonicorns" by Sifted. Our mission is to equip marketing teams to create captivating content collaboratively. To accomplish that mission, we need you!

As our Head of Product Marketing, you will be responsible for planning and executing our product lead marketing campaigns, education, in-app messaging and managing the Lifecycle and Education teams. You will be responsible for developing acquisition, activation and growth strategies for marketing campaigns across product, lifecycle, social media and other acquisition channels. Your first project will be launching monetization of our products.

Life in Product Marketing:

Define messaging, positioning and key value propositions for our products. Ensure the most favorable packaging for each, once done continue iterating.
Develop and execute product positioning strategies to effectively communicate the unique value proposition of Linearity Curve and Move.
Lead the go-to-market strategy for new product releases, ensuring a seamless and successful launch of each product feature across all of our marketing channels.
Strategize and plan usereducation oriented initiatives from defining the education needs from user research and analytics to planning the content and overseeing the execution by the Education team
Design and implement multi-channel marketing campaigns to increase product awareness, acquisition and retention.
Collaborate with cross-functional teams and bridging the gap between product development, marketing strategies, and sales initiatives.
Collaborate with our Product teams to conduct market research, identify target audiences, test and refine messaging strategies.

5 years experience in SaaS product marketing, ideally B2B.
Strong project management skills, experienced in handling multiple business lines simultaneously, along with a proven track record in managing monetized products.
Extensive experience in overseeing campaigns tailored specifically for digital products on mobile and web.
Good knowledge of Apple ecosystem and experience with campaigns across Apple, web and social media.
Strong understanding of market trends, competitor analysis and user research.
Ability to lead cross-functional teams and collaborate effectively with diverse stakeholders.
Competency in making informed product marketing decisions and effectively advocating for them within the company.
Proficiency in data analysis and market research tools. Experience with Amplitude is a big plus.
Proven track record of packaging products for the target audience.
Experience with marketing automation and CRM tools (e.g. Braze).
World-class communicator.
Fluent in English (written and oral).

Desirable (great to have, not essential):

Background in design and copywriting.
B2B experience

Ways of working:

Flexible working culture/schedule (your choice of how you would like to work) 🖼

Paid time off:

27 vacation days and 1 extra day each year of employment ☀️
Family first: 6 months full pay maternity & paternity leave 🤰🏿
Social responsibility: Take 2 days off to volunteer in a charity event
Period leave: take 1 day off per month 🙇‍♀️
Recharge: 4 weeks of additional leave for every 5 years of employment 🔋

Additional Benefits:

Further education: Training budget 🗣
Relocation budget & assistance
Latest Apple working equipment 💻
Anniversary gifts 🎁
All expensed company-wide retreats 🧘🏻
Fun Stuff: Game events, Kahoot sessions, and onsite parties in Berlin 👾

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Here at Linearity, we’re dedicated to building a diverse, inclusive and authentic workplace, where everyone has equal opportunities, so if you’re excited about this Head of Product Marketing role, but your past experience doesn’t align pitch perfectly with every qualification in the job description, we really encourage you to apply anyway. You may just be the right candidate for this or another role. And as the saying goes “you can’t win the lottery if you don’t buy a ticket”.

Location

Berlin / Remote

Linearity remote jobs

Head of Product Marketing (m/f/d)