This is afreelance position (contractor) with a high degree of autonomy and ownership.

Le Wagon is a global leader in immersive tech training. Our mission is to train people fromall backgrounds in coding, data, and AI skills, give them the best learning experience of their lives, and help them accelerate their careers. We also help companies become moredata-driven by leveraging their data and unlocking their employees' potential through corporate training.

Founded in Paris in 2013, Le Wagon is now operating across +20 countries. Most importantly, Le Wagon is a community of 30k+ graduates from all walks of life, including career changers, digital nomads, and many entrepreneurs - who've created200+ tech startups and raised $1B+ and counting!

Your Mission

As theRegional Marketing Manager for Germany, you will be the driving force behind Le Wagon's growth across the German market. Based in Berlin, you'll own the development and execution of localized marketing strategies that resonate with German learners and tap into the unique characteristics of the German education and training ecosystem.

Strategic Local Acquisition Development (30%)

Identify and activate Germany-specific acquisition channels, with a focus on:

Kursnet: Optimize our training visibility for job seekers through Germany's leading course database
Public funding programs: Develop strategies to leverage QCG (Qualifizierungschancengesetz) and BGS (Bildungsgutschein) to make our programs accessible to funded learners
Pioneer strategic partnerships within Germany's tech ecosystem (startup hubs, accelerators, corporate training buyers)
Continuously research and test emerging channels specific to the German market

Event Strategy & Execution (30%)

Plan and execute a robust calendar of both in-person (Berlin) and online events
Create compelling ToFu events with local tech companies and thought leaders
Coordinate with Country Manager following the 6-week planning model to ensure maximum promotional impact
Leverage Germany's strong Meetup and tech community culture to build Le Wagon's presence

Community & Partnership Building (20%)

Cultivate strategic relationships with Germany's tech ecosystem: startup hubs, accelerators, tech communities, and corporate training buyers
Engage proactively with local and regional partners, collaborating with our Head of Comms for global partnerships

Content & Campaign Localization (15%)

Adapt global marketing content for the German market with cultural and linguistic precision
Create locally relevant blog and Social Media content, and collaborate on email nurture sequences in German with our central CRM team
Ensure all content speaks to German learners' motivations, concerns, and expectations

Performance & Collaboration (5%)

Track regional KPIs across all funnel stages
Provide regular reporting and insights to optimize regional performance
Share best practices with other Regional Marketing Managers across Europe

This is the role for you if:

Essential:

You are anindependent freelancer or consultant
Have proven experience in marketing, growth, or partnerships
Know the German market, especially in EdTech, education, or training
Understand public funding systems (Bildungsgutschein, QCG, etc.)
Work in a structured, autonomous, and results-driven way
Are comfortable managing your own time and priorities
You speak fluent German and English

You'll thrive if you:

Are a natural networker who thrives on building relationships within local communities
Have experience navigating Germany's employment and training ecosystem (Arbeitsagentur, Jobcenter, Weiterbildung providers)
Bring creative thinking combined with pragmatic execution
Are comfortable working autonomously while collaborating within a global team structure
Have event management experience, particularly within Germany's tech or education communities
Stay curious about industry trends in tech, EdTech, and workforce development

What's in it for you?

Be the architect of Le Wagon's growth strategy in one of Europe's most dynamic tech markets
Join a truly international team and collaborate with marketing peers across various EU countries
Flexible workload (to be aligned based on scope, e.g. X days per week
Remote-first, with regular presence in Berlin for events and key activities
Long-term collaboration potential

Application Process

Online application
Screening call with Anna, HR Manager
Deep Dive Interview with Jérôme, Chief Revenue Officer
Interview: Case study & debrief with Jérôme, Chief Revenue Officer and one of your future teammates
Meet the team

Le Wagon remote jobs

Freelance - Regional Marketing Manager Germany (w/m/d)