Marketing Manager - Launch of Killing Kittens Homme

Industry - Events/Dating/LGBQT+/Sex Positive

Employment Type - Freelance - Part time

PLEASE NOT THIS ROLE IS FOR THE LAUNCH OF A NEW PROJECT FOCUSED ON GAY/BISEXUAL CIS/TRANS & NON BINARY MEN

Killing Kittens History

In 2005, Emma Sayle launched Killing Kittens, a groundbreaking brand that empowered sexually adventurous women and couples seeking more from their experiences. Through daring and liberating events, Killing Kittens challenged societal taboos surrounding sex, fostering a community where women, could freely explore their desires without fear, shame or judgement.

Killing Kittens Homme:

Building on decades of trust, community, and privacy established by Killing Kittens, KK Homme extends these foundations to the Cis, Trans and non binary masc community. Operating with the same ethos of discretion and safety, KK Homme offers a discreet private members' community where gay and bi sexual hedonistic men can explore their sexuality surrounded by like-minded individuals.

Killing Kittens is seeking a talented and experienced marketing manager to lead the launch of this new project. We are seeking a hands-on and proactive person to help us grow our this community. You will launch our brand in the UK. You will enhance/refine and execute the existing marketing plan with the main objective of generating membership applications.

If you're passionate about sex positivity and the Gay events scene, authentically engaging with our community, creating meaningful campaigns, driving sign ups and making a real difference in the scene, then this role is perfect for you! We're a small, lean team so if a conventional 9 - 5 role where you can hide behind other team members is for you, then this role isn't.

Our Culture

The KK Group is revolutionising the way people approach sex and dating, and as part of our team, you'll play a crucial role in growing our brand and community through effective marketing campaigns.

We're looking for attitude, we want you to take risks and recognise that failure is just part of the journey. We want you to love people. We want you to be rebellious, independent and constantly challenge the world around you and always look for opportunities to improve and innovate. We don't do status quo here.

We offer a remote working model, allowing you to work flexibly from home.

Responsibilities

You will be working with social, copywriters, graphics, editors, external freelancers and small agencies. This role will be responsible for executing the day-to-day marketing strategy as well as assisting with planning and strategising for future marketing initiatives in line with business goals and guidelines:

Be the point of contact for external agencies and stakeholders such as stunt marketing agencies, freelance PR specialists and creators
Build and maintain strong relationships with event partners and brands in the sex positive community , understanding their business objectives, and aligning marketing efforts to achieve mutual goals
Maintain timelines, budgets and priorities on every project
Work cross-functionally developing relationships with the social media manager, copywriters, designers and app development team where you’ll be across the inner workings of multiple aspects of the business and a key point of contact for resources
Work closely with the senior staff ensuring all stake holders are upto date with the progress.
Liaise with the PR specialist on brand pitches and reactive press opportunities. Also be the point of contact between the spokespeople and the PR specialist.
Collaborate with partner brands and companies featured in the launch to develop marketing opportunities that drive awareness and growth to both audiences
Implement innovative ideas (both traditional and guerilla marketing) to promote KK Homme brand and messaging
Be a brand guardian ensuring messaging and ethos is clear and consistent across all channels and marketing campaigns
Reporting directly to the Co-Founder

Essential: Minimum 5+ years’ experience in a creative marketing role with an emphasis on app/membership downloads and brand launches campaigns, or have been working in an agency experiencing different campaigns.
Essential: A passion for Cis / Trans / Non Binary / Gay and Bi Sexual Masq subjects and a genuine interest in our brand and what we stand for.
Proven experience working in a small, lean company with proven ability to juggle multiple tasks.
You’re a hands-on, executional person. You’re passionate and thrive when working for a mission led company where you can make a difference to people’s lives. This means going above and beyond when needed because you don’t just see this as a job but the chance to make a positive impact on the world.
Be ambitious, hard working desire to get stuck in with can and will do attitude.
Proven hands on experience in the development and execution of brand activations.
Strong interpersonal skills, ability to form and maintain enduring professional relationships in a remote environment.
Be self-sufficient, thrive in a fast-paced environment, and have a high comfort level with ambiguity and adapting to change. Be able to work under pressure.
Customer-focused, able to empathise with our audience and create content and campaigns that drive engagement and advocacy for KK Homme and our community
Hands on with incredible attention to detail and be able to work under a lot of pressure.
You have an understanding of data and are KPI oriented. You’re willing to be held to your performance results when it comes to sign ups and in-app engagement
Above all, extraordinary organisational skills.
Sense of humour is a must.

Salary, in line with experience we can look at day rate or fixed retainer as this is a part time freelance role - happy to discuss and pay market rates.

KK Group is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.

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