CORE RESPONSIBILITIES

The Growth & Performance Marketing Lead is a critical force multiplier for Kammok & CLIQ brands– responsible for turning brand vision into efficient, high-performing marketing execution. This role exists to maximize agency effectiveness, growing contribution margin through marketing initiatives, and ensure that creative content converts.

You are a strategist, analyst, and executor – equally comfortable setting direction, diving into data, and rolling up your sleeves to make things happen. You translate ideas into action, content into campaigns, and insights into growth.

You will help steward Kammok & CLIQ brands across all customer touchpoints while building systems, measurement, and momentum that allow the marketing function to scale intelligently.

WHY THIS ROLE EXISTS

Kammok and CLIQ have strong brands, real product-market fit, and growing multi-channel demand. What we need now is a disciplined growth operator who can turn creative and spend into efficient, scalable revenue.

This role exists to:

Increase contribution margin, by:

Lowering CAC
Putting the right content to work in the world
Building a repeatable growth engine

Increase enterprise value

This is not a brand-theory role. This is a numbers-first marketing leadership role.

ABOUT KAMMOK

Kammok designs performance outdoor gear to elevate camp. Located in the heart of Central Texas, we are most proud of our culture and our customers. Our mission is to Elevate Time Outside, and we believe the outdoors is most transformative when experienced through our core values.

At Kammok, we are:

Adventure Grade and…

Dare boldly through courageous leadership
Blaze trails through innovative ideas and solutions
Weave love by investing in relationships and putting people first

Better Made and…

Make it better by taking initiative to ignite change
Become better through personal growth
Leave it better by finishing strong and taking ownership

WHAT YOU’LL BE DOING

Marketing Strategy, Efficiency & Performance

Serve as the connective tissue between brand, performance, creative, and agency partners
Translate business goals into actionable marketing plans that drive efficient growth
Own key performance metrics including CAC, conversion, ROAS, engagement, and funnel performance
Build dashboards, reporting rhythms, and insight summaries that inform decision-making
Identify inefficiencies across channels and partners and proactively optimize spend and execution

Agency & Channel Execution

Manage and maximize agency output across paid media, email/SMS, and creative execution
Ensure agencies are aligned with Kammok’s brand voice, priorities, and performance expectations
Act as a strong internal owner who can brief, refine, approve, and deploy work quickly
Balance agency leverage with in-house execution to keep the team lean and effective

Brand Content & Campaign Activation

Lead execution of select brand content shoots in partnership with Creative

Planning, logistics, talent coordination, and on-site execution

Help translate creative assets into high-performing campaigns across DTC, email, social, and retail support
Ensure content is not just beautiful – but purposeful, timely, and conversion-aware
Support storytelling that builds long-term brand equity while driving near-term results
Manage and execute organic social media campaigns, and customer engagement
Recruit, manage and support content creators, brand ambassadors, and affiliate marketing

Digital & DTC Support

Partner on ownership ofKammok.com &cliqproducts.com performance, including merchandising, campaigns, and testing
Support A/B testing, CRO initiatives, and customer journey improvements
Work closely with CX to ensure post-purchase experience supports loyalty, retention, and advocacy

Cross-Functional Leadership

Partner with Product, CX, Sales, and Operations to ensure marketing supports the full business
Capture and share customer insights that inform product, messaging, and experience design
Foster a culture of experimentation, learning, and accountability across marketing initiatives
Model servant leadership and consistently ask:
“What is best for Kammok & CLIQ brands, and how does this unlock long-term brand value?”

WHO YOU ARE

You are described as:

Strategic but scrappy – you can see the big picture and execute the details
Data-literate and creative-minded – you love insights and ideas equally
Action-oriented – you don’t wait for perfect conditions to move forward
Highly accountable – you own outcomes, not just inputs
Collaborative – you elevate others and thrive in cross-functional environments
Brand-aligned – you care deeply about quality, authenticity, and customer trust
A fun human – serious about results, not about ego

WHAT YOU WILL OWN

1. Growth Economics & Performance (Primary)

You are accountable for:

Blended CAC
Paid media efficiency (Meta first, Amazon & others later)
Funnel conversion rates
Contribution margin by channel

You will:

Own weekly performance reporting
Build and maintain a simple, ruthless growth dashboard
Decide where to scale spend and where to cut
Diagnose whether issues are due to creative, media buying, or conversion

2. Paid Media & Agency Performance

You will:

Own the relationship with performance agencies
Set clear production and performance SLAs (e.g. ad volume, testing cadence)
Hold agencies accountable to results, not activity
Decide when to replace agencies and when to consolidate

You are expected to know:

How to decrease CAC 20%
What “good” looks like at different spend levels
When ROAS targets should flex vs. hold
How to scale without blowing out CAC

3. Content → Conversion System

You will:

Partner with Creative to ensure content is created efficiently & for performance
Translate brand assets into ads, emails, and site experiences that convert
Help plan quarterly content shoots & weekly ad production with clear performance briefs
Ensure assets are reused intelligently across channels

4. Email, SMS, CRO & Retention

You will:

Ensure email/SMS meaningfully improves blended CAC
Prioritize the highest-ROI flows and campaigns
Partner with CX to improve post-purchase experience and repeat rate
Support structured CRO testing (not random experiments)

5. Cross-Channel Support (Secondary)

You will support:

Retail and fleet sales with performance-informed assets
Product and merchandising decisions using customer data

WHAT SUCCESS LOOKS LIKE

In the first 90 days:

Clear, trusted performance dashboard in place
Honest assessment of agency effectiveness
Defined CAC targets by channel
A working ad production + testing cadence
10% CAC reduction while maintaining spend

In the first 6–12 months:

20% CAC reduction while scaling spend
Improved contribution margin from DtC channel
Marketing function that feels calm, predictable, and disciplined

WHO THIS ROLE IS FOR

You likely:

Have owned $1M–$5M+ annual paid media budgets
Have scaled Meta profitably for a hardgoods or DTC brand
Are comfortable being the single point of accountability
Are analytically sharp but not allergic to creative
Prefer leverage over headcount

WHO THIS ROLE IS NOT FOR

Pure brand marketers without CAC accountability
Agency-only operators who don’t own outcomes
People expecting to build a large team quickly
“Growth hackers” without respect for brand or margin

2–5+ years in growth, performance, or DTC marketing
Deep hands-on experience with Meta, GA, Shopify, Amazon
Proven ability to manage and pressure-test agencies
Comfort operating with margin and inventory constraints
Analytical who loves spreadsheets and aced their Probability & Statistics class
Strong written and verbal communicator
Bonus: outdoor, automotive, or hardgoods experience

Competitive compensation based on experience
Health, dental, and vision benefits
Generous PTO and flexible work environment
Gear allowances and employee discounts
Casual, creative office culture with great coffee
Opportunity to help shape a growing brand with real impact

Kammok remote jobs

INFLUENCER & COMMUNITY MARKETING COORDINATOR

Growth & Performance Marketing Lead