Reports to:

Creative Campaign Manager

Job Overview:

The Social and PR Co-ordinator will be responsible for looking after and reporting on our Chinese social media accounts. Including but not exclusive of RED, Weibo + WeChat.

Responsibilities and Duties:

Manage relationships with key opinion leaders (KOLs) influencers, agents, MCNs + stylists in the Chinese fashion space

Develop and execute influencer marketing campaigns to drive awareness and support product launches

Leverage existing influencer relationships and build new connections with fashion / Gen-Z influencers with large followings (preferably >50K+ followers)

Monitor industry trends and competitive activity to identify new influencer partnership opportunities

Research and generate relevant creative content ideas that cater to our Chinese audience

Schedule and post all social media content on relevant platforms

Track and report on the performance of influencer campaigns, optimising strategies as needed

Engage directly with the community and work with community managers across social channels and customer are platforms

Support other marketing initiatives as needed, including events, paid media, copywriting, etc

Write and edit high-quality content for socials and occasionally PR comms

Proofread and edit content to ensure accuracy and consistency

Fluent in Mandarin and English (written and spoken)

Experience overseeing both Western and Chinese social platforms -including Instagram, TikTok, RED, Weibo, WeChat

2+ years of experience in influencer marketing or community management, preferably in the fashion / Gen-Z market

Proven track record of building and maintaining strong relationships with KOLS / influencers

Confident with excellent communication and networking skills

Proactive, positive attitude

Jaded London remote jobs

Freelance Social and PR Co-ordinator - focusing on the Chinese Market