Job Title: Senior Marketing Consultant (E-commerce & D2C Growth)

Location: Remote (Open Worldwide)
Engagement Type: Consultancy / Contract
Industry: Sports & Fitness

About RDX Sports

RDX Sports is a globally recognized combat sports and fitness brand, serving customers across multiple international markets through its D2C websites, marketplaces, and retail partners. As we continue to scale our global marketing efforts, we are seeking an experienced Marketing Consultant who can objectively evaluate our current marketing ecosystem, identify growth opportunities, and provide strategic recommendations to maximize business performance.

Role Overview

We are looking for a highly experienced Marketing Consultant with a proven track record in scaling global e-commerce brands. This is a strategic consulting role focused on auditing, evaluating, and optimizing our complete marketing function.

The consultant will work closely with senior leadership and our internal marketing teams to assess current performance, identify inefficiencies, uncover growth opportunities, and recommend best-in-class marketing strategies. This role is advisory rather than execution-focused.

Key Responsibilities

Marketing Evaluation

Conduct a comprehensive evaluation of RDX Sports' marketing operations.
Assess current marketing strategies, team structure, workflows, budgets, KPIs, and reporting.
Evaluate marketing effectiveness across all customer acquisition and retention channels.
Identify operational gaps, inefficiencies, and missed growth opportunities.
Benchmark current performance against leading global D2C and e-commerce brands.

Channel Assessment

Review and evaluate the effectiveness of:

Affiliate Marketing
Performance Marketing (Google Ads, Meta, TikTok, Microsoft Ads)
Organic Search (SEO)
Content Marketing
Email Marketing & CRM
SMS Marketing
Social Media Marketing
Influencer & Creator Marketing
Brand Marketing
Product Marketing
Conversion Rate Optimization (CRO)
Customer Retention & Loyalty Programs
Marketplace Marketing (Amazon and other marketplaces)
Analytics & Attribution
Marketing Automation

Strategic Recommendations

Develop a clear roadmap for short-, medium-, and long-term marketing growth.
Recommend channel-specific optimization strategies.
Advise on budget allocation and marketing investment priorities.
Improve customer acquisition efficiency and lifetime value.
Recommend improvements in customer journey and conversion funnel.
Identify opportunities for automation, AI adoption, and process optimization.
Recommend marketing technology (MarTech) enhancements where required.

Brand & Content Strategy

Evaluate brand positioning and messaging consistency.
Assess content strategy across all digital channels.
Review campaign planning and creative effectiveness.
Recommend improvements to storytelling, customer engagement, and brand differentiation.

Reporting & Executive Advisory

Present audit findings to senior leadership.
Deliver detailed reports with actionable recommendations.
Define measurable KPIs and success metrics.
Support leadership in prioritizing strategic marketing initiatives.
Provide ongoing advisory support during implementation where required.

Required Experience

10+ years of experience in Digital Marketing, Growth Marketing, or Marketing Strategy.
Significant experience consulting for global D2C or e-commerce brands.
Strong understanding of international marketing across North America, Europe, Middle East, and other global markets.
Proven success in improving marketing performance and business growth.
Experience working with cross-functional marketing teams.
Strong commercial and analytical mindset.

Technical Expertise

The ideal candidate should demonstrate expertise in:

Performance Marketing
Affiliate Marketing
Email Marketing & CRM
SEO
Content Strategy
Brand Strategy
Marketing Analytics
Attribution Modeling
Customer Acquisition
Customer Retention
Marketing Automation
CRO
GA4
Google Tag Manager
Looker Studio / Power BI
HubSpot, Klaviyo, Salesforce Marketing Cloud, or similar CRM platforms
AI-powered marketing tools and automation platforms

Desired Qualifications

Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
Certifications in Google Ads, Google Analytics, Meta, HubSpot, or equivalent are a plus.
Experience with Shopify Plus or other enterprise e-commerce platforms is highly desirable.

Key Competencies

Strategic Thinking
Business Acumen
Data-Driven Decision Making
Executive Communication
Problem Solving
Marketing Leadership
Commercial Awareness
Growth Mindset
Stakeholder Management
Presentation & Reporting Skills

Deliverables

The selected consultant will be expected to deliver:

Comprehensive Marketing Audit Report
SWOT Analysis of Current Marketing Operations
Channel-by-Channel Performance Assessment
Marketing Maturity Assessment
Competitive Benchmark Report
Customer Journey Review
Brand Strategy Evaluation
Content Strategy Evaluation
Budget Optimization Recommendations
90-Day Quick Wins Plan
12-Month Marketing Growth Roadmap
Executive Presentation with Strategic Recommendations

Why Join RDX Sports?

This is an opportunity to influence the growth strategy of a globally recognized sports brand. Your insights will directly shape executive decision-making and contribute to building a world-class marketing organization.

If you have successfully transformed marketing functions for high-growth e-commerce brands and thrive on solving complex business challenges, we would love to hear from you.

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