Role: Vice President, Product Strategy & Commercialization

Location: Remote

We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring

We’re seeking a Vice President, Product Strategy & Commercialization to lead our national brand and product portfolio strategy—from innovation through launch. This role will drive consumer-led product development, technical formulation, and end-to-end commercialization, building a best-in-class portfolio across all active markets

Your Impact:

Set the vision and direction for our national brand and product portfolio, defining clear priorities that drive growth, differentiation, and market leadership
Build and evolve a consumer-led innovation pipeline, identifying whitespace opportunities and translating insights into high-impact products
Lead the end-to-end product lifecycle—from concept through formulation, packaging, and commercialization—ensuring quality, compliance, and profitability
Establish and scale best-in-class processes that bring structure, speed, and consistency to product development and launch execution
Align and influence cross-functional teams and executive stakeholders, ensuring seamless execution and delivering products to market with clarity and impact

Your Strengths:

Extensive experience in product strategy, innovation, and commercialization (cannabis or highly regulated industry preferred)
Strong track record of building and scaling product portfolios and driving revenue growth
Deep understanding of consumer trends, product development, and go-to-market strategy
Experience leading cross-functional teams across product, marketing, and operations
Knowledge of formulation, packaging, and regulatory requirements
Strategic thinker with strong execution skills and attention to detail
Comfortable operating at both a high-level and in the details within a fast-paced environment

If we are EMPATHETIC, HONORABLE & ACCOUNTABLE

And we grow ourselves and business with GRIT then we will be

CHAMPIONS OF CANNABIS

Why Join Us:

Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).

Massachusetts pay range

$220,000—$220,000 USD

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