Position Type: Contract Consultant (Results-Focused)
Location: Remote
Compensation: Monthly Retainer + Optional Performance Bonus
Department: Growth Marketing & E-Commerce

About Herbal Goodness

Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products.

We are seeking a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of our Meta and Google advertising ecosystem and drive measurable revenue growth, improved ROAS, and stronger customer acquisition.

The Opportunity

This is not a traditional agency management role.

We are looking for a hands-on growth operator who can rapidly audit, optimize, and scale our Meta and Google Ads accounts while leveraging AI tools to uncover opportunities, improve campaign performance, and generate meaningful business results.

The successful candidate should be able to demonstrate measurable improvements within the first 3–4 weeks of engagement.

This role is ideal for someone who combines:

Deep advertising expertise
Strong analytical skills
AI-powered optimization capabilities
Exceptional communication skills
A relentless focus on business results

Primary Objective

Drive profitable revenue growth through:

Meta Advertising

Facebook Ads
Instagram Ads
Retargeting Campaigns
Customer Acquisition Campaigns

Google Advertising

Google Search Ads
Google Shopping Ads
Performance Max Campaigns
YouTube Ads
Retargeting Campaigns

Growth Goals

Increase revenue
Improve ROAS
Reduce CPA
Increase conversion rates
Improve keyword coverage
Improve keyword harvesting
Increase customer acquisition
Reduce wasted ad spend
Improve account structure and efficiency

Key Responsibilities

Meta Ads Management

Conduct a complete audit of existing Meta campaigns
Analyze campaign structure, audiences, creatives, and attribution
Identify inefficiencies and wasted spend
Optimize campaign architecture
Build and scale winning audiences
Develop advanced retargeting strategies
Improve customer acquisition efficiency
Launch and manage A/B tests
Monitor and improve campaign performance daily

Google Ads Management

Conduct a comprehensive audit of all Google Ads campaigns
Review:
- Search Campaigns
- Shopping Campaigns
- Performance Max Campaigns
- Display Campaigns
- YouTube Campaigns
Improve keyword targeting and coverage
Build and maintain robust negative keyword lists
Improve Quality Scores
Improve campaign structure
Improve conversion tracking
Identify opportunities for scaling profitable campaigns

Keyword Research & Harvesting

Conduct deep keyword research
Identify:
- High-converting keywords
- Emerging search opportunities
- Competitor keyword opportunities
- Long-tail keyword opportunities
Develop a systematic keyword harvesting process
Build ongoing keyword expansion strategies
Translate paid search insights into SEO opportunities

AI-Powered Account Optimization

The successful candidate must have significant experience using AI to improve advertising performance.

Required AI Experience

Demonstrated expertise using:

Claude AI
ChatGPT
Other advanced AI tools

AI Responsibilities

Use AI to:

Analyze advertising account performance and present in the dashboard or automated reports
Review large datasets quickly and accurately
Identify trends and anomalies
Surface growth opportunities
Improve keyword research and harvesting
Optimize ad copy and creative testing
Improve campaign structures
Generate performance recommendations
Produce executive-level reporting and analysis

Candidates should be able to clearly explain how AI is incorporated into their workflow and how it drives better results than traditional account management approaches.

Landing Page & Funnel Optimization

Review and provide recommendations for:

Product Pages
Collection Pages
Landing Pages
Checkout Flow
Conversion Funnels

Identify opportunities to improve:

Conversion Rates
Average Order Value
Customer Acquisition Efficiency
Revenue Per Visitor

Performance Analysis & Reporting

Provide weekly reporting and insights covering:

Spend
Revenue
ROAS
CPA
Conversion Rate
CTR
CPC
Impression Share
Keyword Performance
Campaign Performance
Audience Performance

Reports should focus on:

Insights
Root causes
Opportunities
Action plans

Not simply reporting metrics.

Expected Results

Pre-Work

Complete account audits
Identify quick wins
Present findings and optimization roadmap

Week 1

Implement campaign restructuring
Launch keyword improvements
Improve bidding and targeting

Week 2

Launch testing initiatives
Expand keyword harvesting
Optimize budget allocation

Week 3-4

Deliver measurable account improvements
Present growth opportunities and scaling plan

We expect to see meaningful movement in account performance within the first 30 days.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

Revenue Growth
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Conversion Rate Improvement
Click Through Rate (CTR)
Cost Per Click (CPC)
New Customer Acquisition
Keyword Coverage
Keyword Harvesting Success
Reduction in Wasted Spend
Performance Max Effectiveness
Meta Campaign Profitability

Required Qualifications

5+ years managing Meta Ads and Google Ads for e-commerce brands
Proven success scaling revenue through paid media
Strong understanding of:
- Google Search
- Google Shopping
- Performance Max
- Meta Ads
- Retargeting
- Attribution
- Conversion Tracking
Significant experience using AI to analyze, optimize, and scale advertising accounts
Strong analytical and reporting skills
Experience managing advertising budgets of $10,000+ per month
Ability to identify and execute growth opportunities quickly
Ability to explain account performance clearly to business owners and leadership teams

Preferred Experience

Wellness, supplements, nutraceuticals, health products, or CPG brands
Shopify brands
Amazon Attribution
GA4
Google Tag Manager
Looker Studio
Triple Whale
Northbeam
Hyros
AI workflow automation
n8n, Zapier, or Make.com

Communication & Leadership

The ideal candidate must be able to:

Clearly explain account performance
Present findings in business language
Translate advertising metrics into financial impact
Explain why campaigns succeed or fail
Recommend actionable improvements
Participate in weekly strategy meetings
Take ownership and accountability for results

What Success Looks Like

Within the first 60–90 days, we expect:

Improved ROAS
Reduced CPA
Increased revenue
Improved keyword coverage
Better campaign efficiency
Clear visibility into growth opportunities
AI-enhanced reporting and optimization processes
A scalable growth strategy for Meta and Google

How To Apply

Please submit:

Resume or LinkedIn Profile
Examples of Meta and Google Ads accounts managed
Case studies showing revenue growth achieved
Examples of ROAS improvements
Description of your AI workflow and tools used
Examples of how Claude AI, ChatGPT, or similar tools have improved campaign performance
Monthly consulting rate
Earliest available start date

We are looking for a strategic, AI-enabled growth partner who combines deep advertising expertise, analytical rigor, and modern AI tools to drive measurable business results.

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