Are you a creative storyteller with a passion for engaging audiences and building awareness of organizational impact in the community? If, so, join the Henrico Education Foundation!

We are looking for aCommunications and Marketing Coordinator who will engage audiences through managing our organization's brand, social media channels, websites, and assisting with public relations, communications and messaging.

Job Summary

The Marketing and Communications Coordinator will engage audiences through managing HEF’s brand, social media channels, websites, and assisting with public relations, communications and messaging.

Essential Functions

Develop and lead HEF’s brand and communication strategy that elevates HEF’s visibility, communicates its mission and impact, and supports key functions including grantmaking, donor engagement, strategic initiatives, program development, and school partnerships

Manage the organization’s philanthropic communication efforts that include eblasts, websites and social media platforms to support fundraising and philanthropic partnership goals

Develop engaging, professional, brand-appropriate graphic and written content including collecting photos, videos, quotes, stories, and data

Represent HEF at public events, community & professional association meetings, and with key stakeholders to elevate HEF’s role as a collaborative partner

Oversee media strategy, including press relations, editorial content, digital storytelling, and crisis communications.

Support speechwriting, presentation development, and editorial writing for Development and Communications Department and CEO

Manage communication tools including social media platforms, and websites including HEF and Virginia Early Learning Partners

Optimize communication platforms to increase programmatic and fundraising engagement

Manage communication projects including video, photography, graphic design, and written communication for educational and promotional needs

Support the execution of the development strategic plans and programming as it relates to communications by developing an annual Marketing and Communications timeline that includes key messaging

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

Moderate all user-generated content for each platform

Create editorial and social media PR calendars and schedules

Capture and analyze the appropriate social data/metrics, insights and best practices, and adjust messaging and plans as needed

Apply analytics and evaluation to refine communications and marketing tactics

Stay abreast of trends in philanthropy, community engagement, and marketing to inform strategic adjustments

Collaborate with other departments to manage reputation, identify key players and coordinate actions

Coordinates the activities of the Foundation by ensuring that deadlines and assignments are met

Understands and adheres to all Foundation policies and procedures and appropriately handles confidential assignments

Performs other duties as assigned

Education and Experience

Bachelor's degree or associates degree in lieu of a 4-year degree

Experience managing and creating on-target branded content

Minimum of two years of communications and marketing experience

Experience with platform metrics

Experience working in social media marketing or digital media marketing

Knowledge, Skills and Abilities

Detail oriented and excellent organizational skills

Creative thinker

Independent thinker

Excellent team player

Manage multiple tasks

Excellent oral and written communication skills

Photography and videography skills

Ability to write clear, compelling narrative for materials

Ability to take initiative

Excellent consulting, writing, editing (photo/video/text) skills

Knowledge of social analytics tools

Knowledge of web design/web development

Graphic design skills

Strong analytical skills

Knowledge of online marketing and good understanding of major marketing channels

Excellent computer skills related to the use of Microsoft Office products, Canva, Adobe Creative Cloud, Word Press, Non-Proft CRMs

Excellent problem solving skills

Leadership

Dependability

Work Environment and Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to plan, organize, lead, and participate in a range of activities in a variety of outdoor/indoor settings.

Ability to lift up to 45 pounds.

Ability to communicate both verbally and in writing.

Salary Range: $47-$53k
Benefits include HCPS health and dental plans, retirement contribution and match, generous paid time off and holidays, mileage and phone stipend, and flexibility to support a healthy work-life balance.
This is a full-time position located in our main office.

Henrico Education Foundation remote jobs

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Communications and Marketing Coordinator