As the Global Senior Manager, Social Media & Influencer Marketing, you will lead the development and execution of our social media and influencer strategies to drive brand awareness, engagement, and business growth. You will own the end-to-end management of social channels, influencer partnerships, and content creation, ensuring campaigns are innovative, culturally relevant, and aligned with brand and business objectives. Working closely with cross-functional teams including Brand, Product, Digital, Trade Marketing, and external partners, you will translate strategic concepts into compelling content and campaigns while leveraging analytics to optimize performance and demonstrate measurable impact.

Social Media Strategy & Execution:

Develop and execute an integrated social media strategy aligned with business and marketing goals.
Execute the daily posting and community management of Meta (Instagram/Facebook), LinkedIn, TikTok, YouTube, and future channels.
Lead planning and executing of always-on content, campaigns, and editorial calendars.
Manage external partners and collaborate with Brand Team for content creation.
Collaborate with brand and product teams to ensure message consistency.

Influencer & KOL (Key Opinion Leaders) Marketing:

Own influencer & KOLs strategy, from discovery and vetting to contracting, briefing, and performance analysis.
Build long-term relationships with influencers & KOLs who authentically align with our brand.
Manage budgets, negotiations, campaign execution, and compliance (FTC, platform rules).
Evaluate influencer performance and ROI using data-driven measurement.

Content & Creative Direction Steering:

Guide the development and execution of high-performing social content (video, short-form, graphics, storytelling series).
Identify and implement trending formats and platform features to keep our channels culturally relevant.
Work with creative teams and external partners to produce compelling and on-brand assets.
Optimize content for each platform’s best practices and audience behaviour.

Analytics & Optimization:

Set KPIs and track performance across all social and influencer programs.
Analyse insights to guide content adjustments and future campaign planning.
Present regular reports to leadership with strategic recommendations.
Stay current on platform algorithms, new features, competitive activity, and industry trends.

Cross-Functional Collaboration:

Partner with Digital team to integrate organic and paid strategies.
Work with customer support and product teams to deliver a cohesive customer experience and respond to customer inquiries.
Collaborate with Brand team to manage campaign calendars and messaging alignment.
Support Trade Marketing team on collaborative campaigns for events, promotions & integration of KOL.

Critical:

7-10+ years of experience in social media and/or influencer marketing, or related roles.
Proven track record of owning social channels and building high-performing programs. Excellent understanding of platform best practices.
Experience managing Influencer and KOLs ecosystems and relationship building.

Highly desirable:

Experience with the coffee industry and coffee equipment.
Strong command of English language (ideally, native speaker). German is a plus.
Strong hands-on executional skills and mentality is a must.
Strong creative instincts, understanding of storytelling, and ability to brief/design content.

Technical skills as a plus:

Excellent understanding of analytics tools and social listening tools.
Analytical mindset with experience turning data insights into actionable strategies.

Management skills:

Strong project management skills with ability to manage multiple campaigns at once.
Excellent communication and collaboration skills.
Comfortable in a fast-paced environment and willingness to adapt.

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Remote / Global Senior Manager, Social Media & Influencer Marketing