About Happy Pay

Happy Pay is an ad-subsidized payments network that gives South Africans access to zero-cost instalments at checkout. Our model is powered by a blend of merchant fees and a performance ads platform that connects high-intent shoppers with relevant brands. We exist to save consumers millions in interest and fees, while helping merchants boost conversion, increase average order value, and drive repeat sales.

About the Role

We're looking for a sharp, creative, and commercially minded Marketing Executive to join our growing team. You'll play a key role in executing marketing campaigns, shaping our brand voice, and ensuring every activation — from email to events — ladders up to a cohesive and compelling story.

You'll work closely with the Head of Marketing and collaborate across sales, product, and design to ensure our messaging is sharp, consistent, and effective. You'll also be a key creative partner to our Social Media Manager, jointly developing exciting ideas and activations that bring the Happy Pay brand to life across every channel. You're someone who has a finger on the pulse of culture, keeps up with the latest trends, and knows how to connect what's happening in the world to what a brand should be saying and doing. This is a role for someone who thinks in campaigns, sweats the details, and gets genuine satisfaction from seeing a big idea land well.

What You'll Do

Brand Management

Support the Happy Pay brand, ensuring consistency in tone, visual identity, and messaging across all channels and touchpoints
Develop and maintain brand guidelines and templates for use across the business
Help review marketing materials to ensure everything that goes out feels polished and on-brand
Help evolve the brand as the business grows, keeping it fresh, relevant, and distinctive

Campaign Planning & Execution

Support the end-to-end planning and execution of integrated marketing campaigns across digital, email, social, and offline channels
Stay on top of cultural trends, platform developments, and industry news to ensure campaigns feel timely, relevant, and connected to what's happening in the world
Collaborate closely with the Social Media Manager to develop exciting activations and campaign concepts that come to life across owned and earned channels
Coordinate campaign timelines, assets, and deliverables, keeping all stakeholders aligned and on track.
Brief creative teams, agencies, and freelancers to produce high-quality assets on time

Email Marketing

Assist with Happy Pay's email marketing programme, including consumer newsletters, merchant communications, and promotional campaigns
Build and maintain segmented audiences to ensure the right messages reach the right people at the right time
Align email campaigns with social and broader campaign activity for a joined-up experience
Test, optimise, and report on performance to continuously improve open rates, click-through, and conversion

Merchant & Partnership Marketing

Support merchant onboarding and co-marketing initiatives to drive platform adoption and engagement
Develop case studies, one-pagers, and sales enablement materials in partnership with the sales team
Identify and help manage partnership opportunities that extend Happy Pay's reach and credibility
Work with the Social Media Manager to amplify partnerships and activations across owned channels

Performance & Reporting

Help maintain the marketing calendar, keeping all activity coordinated and clearly communicated across the business
Track and report on campaign performance, brand metrics, and email KPIs
Conduct competitor and market research to keep strategy sharp and positioning differentiated
Support paid media efforts by coordinating assets and feeding insights back into campaign planning

What We're Looking For

2/3+ years of experience in a marketing role, ideally within a startup, tech, or fintech environment
Naturally curious and culturally aware, with a habit of keeping up with trends across social, pop culture, and the broader marketing landscape
Experience running campaigns end-to-end, from concept through to execution and reporting
Strong creative instincts paired with solid project management skills
Excellent written and verbal communication skills with a great eye for detail
Experience with email marketing platforms such as Sendgrid, Mailchimp, or similar
A natural collaborator and ideas person who thrives working alongside creative teammates
Commercially minded with a genuine interest in how marketing drives business outcomes
Passion for building brands that stand for something and make a real difference

Why Join Happy Pay?

Join a company with a clear social mission and real traction.
Work directly with a driven, founder-led team that's growing fast.
Help shape the brand identity of one of Africa's most promising fintech companies.
Opportunity to participate in our Employee Share Option Program (ESOP).

Our Mission

To bring the cost of consumer credit to zero.

Our Vision

A world of equal financial empowerment, where everyone can thrive.

Our Company Values:

Prioritize team health and well-being.
Maintain the highest (but fair) standards for execution.
Give frequent, fair, and always candid feedback.
Empower our teams to be entrepreneurial and explore their ideas.
Celebrate wins, big and small.
Embrace an owner's mentality.
Care deeply about impact.
Use time wisely and welcome diversity.

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