About the Role

The Creative Strategist sits at the intersection ofconsumer insight, performance data, and creative leadership. You will be responsible for shapingwhat we say,who we’re saying it to, andwhy it will convert — while guiding teams onhow that strategy comes to life.

Unlike junior strategy roles, this position doesnot focus on copywriting or briefing execution. Instead, you willown the high-level creative strategy, oversee strategic output, lead client conversations, and manage the creative ecosystem that brings paid social campaigns to market.

This is a highly collaborative, client-facing role for someone who can confidently speak to creative from astrategic lens, translate performance insights into actionable direction, and lead teams toward stronger, smarter creative.

Key Responsibilities

Paid Media Creative Strategy & Messaging

Own theend-to-end creative strategy for a portfolio of clients across paid social for video and static/animation assets (Meta, TikTok, emerging platforms)

Define and evolvemessaging frameworks based on consumer archetypes, customer psychology, platform behavior, trends and performance data

Translate insights from historical performance, testing learnings, and trends intoclear strategic direction for video and static ads

Identify creative opportunities, gaps, and scalable angles to inform ongoing testing and iteration

Conduct competitive research using tools like Magicbrief, TikTok trend trackers, Meta Ad Library, etc.

Align with internal teams (Lifecycle, Copy, Video) to shape cross-channel messaging strategies

Performance, Insights & Reporting

Analyze creative performance across client portfolios to identify patterns, learnings, and opportunities
Lead creative performance reporting in internal meetings, turning data into strategic insights and recommendations
Use reporting to inform future creative direction, testing roadmaps, and messaging evolution
Partner closely with Lifecycle and analytics teams to ensure creative strategy aligns with media performance

Client-Facing Strategy & Communication

Serve as the strategic creative lead in client relationships
Confidently present creative strategy, messaging decisions, performance insights, and recommendations
Guide clients through the “why” behind creative direction, testing approaches, and iteration plans
Act as a trusted strategic partner, balancing brand goals with performance realities

Team Leadership & Cross-Functional Collaboration

Manage and mentor a team of junior strategists, editors, and graphic designers
Provide strategic feedback and direction to ensure creative execution aligns with overarching strategy
Collaborate closely with the Creator Manager to ensure creator-led content is on-brand, on-message, and strategically aligned
Partner with Lifecycle, brand, and creative leadership to ensure cohesion across strategy, execution, and performance

Production, QA, and Delivery

Collaborate with design and video teams to ensure visuals align with strategy and messaging
Lead QA for all creative assets; reviewing layout, copy placement, specs, and brand consistency
Send and manage client approvals; incorporate feedback while maintaining project momentum
Present weekly reports to clients on creative strategy, upcoming campaigns, testing insights, and performance trends

Qualifications

3–5 years in paid social creative strategy, performance marketing, or brand strategy — agency side preferred
Demonstrated experience building messaging frameworks and creative direction for video and static/animation ads on Meta and TikTok
Experience working with performance data to inform creative decisions (not just reporting on it)
Some exposure to client-facing work — presenting strategy, fielding feedback, managing approvals — even if not as the sole strategic lead

Strategic & Analytical Skills

Ability to translate performance data and testing learnings into clear creative direction
Understanding of consumer psychology, archetypes, and platform-specific behavior
Comfort identifying creative gaps and scalable angles from competitive research
Working knowledge of tools like Meta Ads Manager, Meta Ad Library, TikTok Ads Manager, and ideally Magicbrief or a similar competitive intel tool

Communication & Collaboration

Strong presentation skills can walk a client through the "why" behind a creative decision, not just the "what"
Experience collaborating cross-functionally with copy, video/design, and lifecycle or media teams
Comfortable giving structured feedback to editors/designers on creative execution against strategy

Leadership

Some experience mentoring or giving direction to junior team members (full people management not required)
Ability to manage QA and creative approvals process with attention to brand consistency and platform specs

About Everything Bagel Partners LLC

At Everything Bagel, we build and support breakthrough brands that disrupt categories and captivate audiences across digital, social, and beyond. Our brand team leads strategy and messaging for some of the most exciting startups and scaling companies across wellness, beauty, CPG, and education and more. We believe in brand-building that’s strategic, deeply human, and creatively fearless.

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Creative Strategist