We're looking for a smart and highly motivated person who can lead Equip’s marketing strategy and execution.

🤨 Why Equip Foods?

We are makers of high-quality real food supplements. We believe humans should eat real food and when you do supplement, it shouldn’t be with weird isolated ingredients — it should be with more real food.

We think that the majority of health products online are just a bunch of garbage with fancy labels trying to sell trendy items for a quick buck. We make the best products we possibly can. We need your help to spread the word about our high standards.

We're a very small and distributed team looking for someone to make their stamp on the business.

📋 Position Details

You’re coming into a pretty great situation, my friend. We’ve grown 300%+ over the last 12 months, and 200% the previous 12 months, all while doing effectively no marketing other than affiliate and influencer. We just started tested paid media in January, but before that our Meta spend was $0. We continue to grow rapidly with minimal marketing spend. People love the products and brand and we clearly have product market fit. We have very healthy margins, returning customer rates, and LTV. Profitable growth is our top priority.

We need you to come on board, help build upon what is already existing, and build out adata-driven growth process. We need you to be a growth scientist. Hypothesis, experiment, data analysis, conclusion, repeat.

We need someone who can get into the weeds and test out new channels, build models with numbers that matter (ROAS, first order profitability, gross margin, contribution margin, LTV), analyze channels for effectiveness, build playbooks, and figure out why (or why not) something is working. We do not want to be reliant on Meta like most e-commerce brands.

🏗️ Your role:

Growth of our Shopify and Amazon channels
Strategy and execution of a marketing and promotional plan / marketing calendar
Manage lifecycle marketing (Klaviyo, Postscript, Post Pilot)
Drive subscription revenue
Manage and scale paid channels profitably
Work with Head of Affiliate + Team to scale affiliate/influencer program
Manage generation and management of creative assets
Understand and manage important growth metrics per channel (CAC, LTV, AOV, contribution margin)
Identify additional channels and build playbooks to scale
Manage agencies and contractors currently executing on tactics
Analyze our top-of-funnel marketing mix and figure out which channels to accelerate, which to eliminate, and which parts of the funnel to test, iterate, and optimize
Responsible for CRO, directly or through contractors/partners
Create and experiment with pricing offers and product bundling in conjunction with the COO / GM to hit target financial KPIs
Have knowledge and experience with evaluating, implementing and using various ecommerce software
Manage creation, distribution, systemization, and scaling of unique value driven content across applicable channels
Oversee future marketing managers, social media managers, copywriters, etc

😍 You'll love this role if:

You are a do-er that learns fast and executes even faster
You value autonomy and making your own decisions
You make your own goals and have strong self accountability
You are data driven and a truth seeker
You prefer communicating in written form on your own schedule
You enjoy very lean operations for businesses that prioritize profits efficiently
You give a shit about health and helping others be healthy

🤬 You'll hate this role if:

You love working in a big team environment
You need constant direction and guidance solving problems
You are looking for a set career path
You prefer in person communication or calls to "chat things through"
You prefer doing the same repeatable tasks
You operate from ego
You are plant-based

Experience working with Shopify and Shopify apps
4+ years of working in direct to consumer marketing (bonus points for working in CPG)
Experience with influencer, affiliate and community marketing
Process oriented and has clear system for managing priorities and setting/achieving goals
Can read financial statements and know how to tie profitability into marketing
Write "7" in the application under the question "What is your favorite number?"
You must be data oriented and love spreadsheets and have analytics experience using tools
Demonstration of sophisticated knowledge of A/B testing, UI/UX, copywriting, and customer behavior
Open to remote working arrangements
Give a shit about health

We are extremely intentional about how we support you as individuals. All our benefits contribute to your education, well-being, physical health, and self-improvement so you can be your best self.

Top of the line health care, vision, dental plans
Health and wellness perks that you actually care about…

$200/month for local farmer’s market and food
$200/month for gym membership or any personal fitness
Free Kindle and unlimited free books
$1k/year for continued learning, training programs
$200/month in emotional/mental wellness

You are treated like an adult. There is no work schedule or monitoring of hours. You create your own working environment
Flexible work arrangements. Unlimited time off
Fully remote and location independent
High growth potential and opportunity
High performance will result in high compensation
And the best for last! Free company products

Still interested?Please Click Here To Complete Application

https://bit.ly/EquipApplication

Equip Foods remote jobs

Head of Growth Marketing