Company Overview

enrollmentFUEL is a comprehensive higher education Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help our client-partners meet their enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.

Position Overview

The Business Development Representative (BDR) is responsible for generating top-of-funnel activity through proactive outreach and lead qualification. This role focuses on initiating conversations with prospective institutional partners, executing strategic outreach plans, and scheduling qualified discovery meetings for senior sales leadership. The BDR plays a critical role in building pipeline momentum and supporting enrollmentFUEL’s client development efforts. This position works closely with sales and marketing teams to align targeting, messaging, and outreach strategies.

Key Responsibilities

Consistently meet or exceed outreach and meeting-setting metrics
Generate a steady pipeline of qualified discovery meetings
Advance prospective institutions through the early stages of the client development pyramid
Accurately represent enrollmentFUEL’s mission, services, and value proposition
Maintain clean, reliable CRM data and activity tracking
Support annual client development goals established by leadership
Execute outbound outreach to prospective client-partners via phone, email, LinkedIn, and other approved channels
Meet weekly and monthly activity metrics, including messages sent, calls made, and meetings scheduled
Research prospective institutions to personalize outreach and align messaging with institutional priorities
Qualify leads based on defined criteria and schedule discovery meetings for senior sales leaders
Maintain accurate and timely notes, activity tracking, and task completion within the enrollmentFUEL CRM
Collaborate with Marketing to align outreach campaigns, messaging, and lead-generation strategies
Monitor response rates and engagement trends and suggest refinements to outreach approaches
Represent enrollmentFUEL professionally in all communications and interactions
Participate in weekly Sales meetings prepared to review activity, outcomes, and pipeline contribution
Assist with research related to conferences, directories, RFP sources, and targeted prospect lists
Support Client Development leadership with special projects aimed at increasing pipeline and visibility
Represent enrollmentFUEL in a represent enrollmentFUEL in all work-related activities
Accurately reflect and portray the mission and core values of enrollmentFUEL
Other duties as assigned

Travel

Periodic travel may be required; up to 4x per year

Qualifications

1 to 3 years of experience in sales, business development, or outreach-focused roles
Strong written and verbal communication skills
Comfort with proactive, metrics-driven outreach
High level of organization and attention to detail
Experience using CRM systems and sales productivity tools
Curiosity and coachability, with interest in higher education enrollment strategy
Bachelor’s degree preferred

EEO Statement

enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type as protected by federal, state, or local laws.

enrollmentFUEL remote jobs

Business Development Representative - Higher Education