Job Brief:

We are on the hunt for an innovative Vice President of Marketing who will lead our marketing operations, enhance our brand awareness, foster customer engagement and drive business growth across our portfolio of brands. This is an opportunity to develop and implement innovative strategies that resonate with our diverse audience while championing Evive's core values.

At Evive Brands, our aim is to empower the lives of individuals through our exceptional elder care, estate planning, and home services. We are looking for a forward-thinking leader to amplify our message and spearhead our growth. If you're passionate about making a substantial impact on individuals' lives through inventive and comprehensive services and have the skills to lead and redefine marketing practices, seize this opportunity. Join us at Evive, where your expertise aligns with our mission to craft experiences that transcend traditional services.

Responsibilities:

Strategic Marketing Leadership: Develop, refine, and execute comprehensive marketing strategies to boost brand visibility and foster business growth across our franchise brands that provide elder care, estate planning, and home services.
Digital Marketing Oversight: Steer our digital presence with a keen focus on social media, email marketing, SEO, and content creation, all while analyzing campaign data to continually refine our approach.
Partnership and Relationship Building: Seek and forge valuable partnerships and maintain excellent relations with franchisees, industry influencers, and stakeholders to enhance brand reach and impact.
Team Development: Guide the marketing team to fire on all cylinders, encouraging ingenuity and a spirit of collaboration.
Franchisee Integration: Tailor marketing supports to mesh with the unique needs of our franchisees across all brands, ensuring local market nuances are respected while upholding brand consistency.
Budget Management: Oversee the marketing budget. Develop budget plans, monitor expenditures, and ensure optimal allocation of resources to achieve marketing objectives while maintaining cost efficiency.
Market Intelligence: Stay ahead of the curve with diligent market research, ready to pivot and innovate in response to industry shifts and competitive pressures.
Brand Advocacy: Demonstrating our core values and mission to position Evive brands as a leader in our industry.
Brand Consistency: Ensure unwavering adherence to all brand(s) guidelines within our franchise portfolio, promoting a unified and powerful brand image.

Qualifications:

Proven Marketing Mastery: 5-10+ years of experience within a leadership marketing role, a clear track record of strategy development, and prior exposure to franchise systems. Educational Foundation: Bachelor's degree in Marketing, Business Administration, or a related area of study.
Strategic: Strong strategic thinking and analytical skills.
Leadership that Inspires: Authentically embodying our G.R.O.W.T.H values, you will spark inspiration and drive amongst your team and partners.
Technological Fluency: Proficiency in Microsoft Office, Google Workspace, and familiarity with current marketing software and tools.
Communicative Clarity: Your exceptional communication skills bridge gaps and weave strong relationships across all levels of the operation.
Background: Familiarity with elder care, estate planning, or home services industries is a plus.

The right candidate will be in alignment with our core values, purpose and core focus.

Core Values:

Gratitude- We are grateful in our actions and words.

Reputation- We care and always do the right thing.

Opportunity- We create opportunity for others.

Welcoming- We smile and make everyone feel valued.

Timeliness- We get things done.

Hungry- We pursue goals with relentless passion.

Purpose Statement:

We partner with franchisors taking their business to levels they always dreamed of while offering their franchisees all the tools, systems and support they need for their entrepreneurial goals to

come true. Our clients have access to the best professional services from homeowners to those in elder care.

Core Focus

Be the platform of choice for already great franchises in the Home Service and Home Health Care industries taking their vision to new levels.

Compensation: $150,000+ / Bonus Potential:

Job Type: Full-time

Benefits:

Remote Position Opportunity

Proven Marketing Mastery: 5-10+ years of experience within a leadership marketing role, a clear track record of strategy development, and prior exposure to franchise systems. Educational Foundation: Bachelor's degree in Marketing, Business Administration, or a related area of study.

Strategic: Strong strategic thinking and analytical skills.
Leadership that Inspires: Authentically embodying our G.R.O.W.T.H values, you will spark inspiration and drive amongst your team and partners.
Technological Fluency: Proficiency in Microsoft Office, Google Workspace, and familiarity with current marketing software and tools.
Communicative Clarity: Your exceptional communication skills bridge gaps and weave strong relationships across all levels of the operation.
Background: Familiarity with elder care, estate planning, or home services industries is a plus.
Franchise industry experience preferred, overseeing multiple brands.

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Bonus Potential

EmmerScale remote jobs

Senior Vice President Marketing