Role Overview

The Lottery Business Development Manager is responsible for identifying, developing, and executing growth opportunities that expand the lottery’s presence in new markets. This role focuses on market entry strategy, partnership development, and commercial negotiations to drive sustainable revenue growth while ensuring compliance with regulatory and responsible gaming frameworks.

Key Responsibilities

Market Expansion & Strategy

Identify and assess new geographic, digital, or product markets for lottery expansion
Conduct market research, competitor analysis, and feasibility studies to support entry decisions
Develop and present business cases, go-to-market strategies, and growth forecasts
Support licensing, tender, and bidding processes for new lottery opportunities

Partnership & Stakeholder Management

Identify, evaluate, and negotiate partnerships with operators, suppliers, distributors, and regulators
Build and maintain strong relationships with internal and external stakeholders
Represent the organization in meetings, industry events, and negotiations related to new markets

Commercial Development

Lead commercial discussions, contract negotiations, and deal structuring
Collaborate with legal, finance, technology, and operations teams to deliver market entry plans
Monitor performance of new markets and partnerships, recommending optimization strategies

Governance & Compliance

Ensure all expansion activities align with regulatory requirements and responsible gaming standards
Support risk assessments and compliance reviews related to new market initiatives

Skills & Experience

Essential

Proven experience in business development, commercial strategy, or market expansion
Strong understanding of market entry strategies and partnership development
Excellent negotiation, communication, and stakeholder management skills
Ability to analyze complex commercial and regulatory environments
Strong financial and business case modeling skills

Desirable

Experience within lotteries, gaming, betting, or regulated industries
Knowledge of international markets and cross-border commercial development
Experience working with government bodies or regulators

Personal Attributes

Strategic thinker with a growth mindset
Commercially driven and results-oriented
Confident, persuasive, and relationship-focused
Highly organized with the ability to manage multiple projects simultaneously

What We Offer

Competitive salary and performance-based incentives
Opportunity to shape and grow new markets
Exposure to international and strategic projects
Supportive, collaborative working environment

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