Senior Strategy Consultant

Customer Growth | Data, AI & MarTech

Help organizations turn Data, AI & MarTech investments into real business growth

Many organizations have invested heavily in CRM, Data Platforms, Marketing Automation, Analytics and AI.

Yet they often struggle with the same question:

How do we turn these investments into measurable business value?

That's where you come in.

At Dignify, we help enterprise organizations define customer growth strategies, identify the right priorities and ensure that technology investments deliver results. Not through endless presentations or theoretical frameworks, but through strategies that are adopted, executed and create measurable impact.

We're looking for aSenior Strategy Consultant who thrives at the intersection of business strategy, customer experience, data and technology.

Someone who enjoys helping senior stakeholders make better decisions and guiding organizations toward sustainable growth.

Your role

As a Senior Strategy Consultant, you help enterprise customers make better strategic decisions

about customer growth, Data, AI and MarTech investments.

You operate at the intersection of business strategy, customer experience, data and technology.

You help organizations identify growth opportunities, prioritize investments, shape future

capabilities and ensure strategic initiatives contribute to measurable business outcomes.

You are a trusted advisor for senior client stakeholders and a strategic sparring partner for

Dignify's delivery teams.

This is a consulting role focused on strategy, guidance and value realization. It is measured on

value realized, not decks delivered.

You will not carry a sales quota or run delivery yourself. But as a senior member of a consultancy,

you are expected to help grow the accounts and the practice you work in, and to stay close

enough to delivery that the value you promised is protected.

Your mission

You help enterprise organizations answer questions such as:

· Where can future customer growth come from?

· Which customer engagement initiatives will create the highest business impact?

· How can Data, AI and MarTech enable business objectives?

· Which investments should be prioritized and why?

· How do we move from technology adoption to business value realization?

· How should teams, governance and operating models evolve to support growth?

· How do we avoid fragmented initiatives and create scalable capabilities?

· Which metrics should define success?

· How do we turn recommendations into adoption, rather than another set of ideas that sit unused?

Your goal is to help clients make confident strategic decisions that drive sustainable growth. And

to see those decisions through to results they can measure.

What you will do

Develop customer growth strategies

Work with clients to identify growth opportunities across:

· Acquisition

· Conversion

· Retention

· Loyalty

· Customer Lifetime Value

· Customer Engagement

You combine business objectives, customer needs and market insights into clear strategic

recommendations.

Shape Data, AI & MarTech strategy

Advise clients on how data, AI and technology can accelerate business performance.

Examples include:

· CRM Strategy

· Customer Data Strategy

· CDP Activation

· Marketing Automation Strategy

· Personalization Strategy

· Customer Intelligence

· Loyalty Strategy

· Measurement & Analytics

· AI Opportunity Assessments

· Customer Journey Strategy

You help clients understand where technology creates value and where it does not.

Build strategic roadmaps

Translate strategic ambitions into clear and actionable plans.

Examples include:

· Transformation roadmaps

· Capability roadmaps

· Prioritized use-case portfolios

· Value realization plans

· Maturity roadmaps

· Investment recommendations

· Strategic decision frameworks

You help organizations focus on the initiatives that matter most.

Your mission

Advise on operating models & governance

Technology investments succeed when organizations are structured to use them effectively.

You support clients in defining:

· Governance models

· Roles & responsibilities

· Decision-making structures

· Ways of working

· Capability ownership

· Central versus local governance

· Prioritization processes

You help organizations become more effective and scalable in how they activate customer

engagement.

Facilitate executive decision making

You create clarity in complex environments.

You:

· Facilitate workshops

· Lead strategic discussions

· Present recommendations to senior stakeholders

· Build executive-ready business cases

· Challenge assumptions constructively

· Translate complexity into practical choices

You are comfortable engaging with marketing, digital, data, CRM, IT and executive leadership

teams.

Partner with existing delivery teams

You work closely with Dignify specialists to ensure strategy translates into successful execution.

You collaborate with:

· Solution Architects

· Data Consultants

· CRM Consultants

· Marketing Automation Specialists

· Delivery Leads

· Client Leads

You define direction and priorities, while delivery teams bring those strategies to life. You stay

engaged through delivery, not just at the strategy hand-off, so the outcomes you promised

actually materialize.

What you'll bring

Experience

· 8-10+ years of experience in strategy consulting, customer strategy, CRM, MarTech,

digital transformation or customer experience, with meaningful time spent as the lead

advisor in the room, not supporting it

· Experience working with enterprise organizations

· Experience facilitating senior stakeholder discussions

· Experience translating business challenges into strategic recommendations

· Experience building roadmaps, business cases and strategic plans

· Evidence that your strategies were actually adopted and delivered. References, not just deliverables

· Fluency using AI tools yourself to prototype and pressure-test ideas, increasingly what

separates a strategist from a slide

Knowledge & expertise

You have a strong interest in the role of:

· Data

· AI

· CRM

· Customer Data Platforms

· Marketing Automation

· Personalization

· Digital Customer Engagement

· Analytics & Measurement

· Customer Experience

· Customer Lifecycle Management

You do not need to be a technical implementation expert, but you understand how these

capabilities contribute to business growth.

Consulting skills

You are:

· Strategically strong

· Analytical

· Curious

· Commercially aware

· Structured in your thinking

· Strong in stakeholder management

· Comfortable presenting to senior audiences

· Able to simplify complex topics

· Able to challenge constructively

Most importantly, you can connect business strategy, customer needs, organizational realities

and technology opportunities.

What success looks like

You are successful when:

· Clients make better strategic decisions.

· Strategic recommendations are adopted by stakeholders.

· Data, AI and MarTech investments generate measurable business value.

· Roadmaps are clear, focused and executable.

· Organizations improve their customer engagement capabilities.

· Executive stakeholders trust Dignify as a strategic advisor.

· Delivery teams receive clear direction and priorities.

· Your recommendations convert into signed delivery work for Dignify.

· You can point to specific outcomes, a metric that moved, a capability now running, that

trace back to your work.

Practicalities:

· Based in the Benelux, with hybrid working and regular time on client side.

· Fluent in English and in Dutch.

· Reports into the Dignify management team, works alongside client and delivery teams.

This role is not

To be clear, this role isnot:

· A sales or business development role

· An account management role

· A pure implementation role

You are, however, expected to contribute commercially: strong strategy is how Dignify earns the next project mandate.

This is a strategic consulting role focused on helping enterprise organizations define priorities, make informed decisions and maximize the value of their customer growth investments. It is a senior, client-facing role for someone who wants to own outcomes, not just author recommendations.

Why join Dignify?

You'll work alongside experts in Data, AI, CRM and Marketing Automation, helping leading organizations solve complex growth challenges.

At Dignify, you'll find:

✅ Challenging enterprise clients
✅ The opportunity to shape strategic decisions at executive level
✅ A team of specialists who love sharing knowledge
✅ A culture with plenty of autonomy and trust
✅ The freedom to focus on impact rather than politics
✅ The chance to help build and grow a rapidly evolving practice around Data, AI and Customer Growth

Most importantly, you'll be part of a company where strategy isn't an academic exercise.
It's about making better decisions that create measurable outcomes.

Ready to shape the future of customer growth?

If you're excited by the combination of strategy, customer experience, Data, AI and real business impact, we'd love to talk.

Let's turn ambitious ideas into measurable growth.

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