We are a fast-growing digital agency in the influencer and creator marketing space, managing a significant six-figure monthly advertising spend. Our marketing engine is already a high-performance machine, but we see a clear, data-backed opportunity to dramatically increase its profitability.

This is not a rebuild — it’s an optimization challenge.

We are looking for a world-classHead of Marketing to take control of our marketing engine and drive our monthly net profit to new heights. Your mission is to find and capture substantial six-figure gains in monthly profit by optimizing our existing spend and partnerships.

Key Metrics

$719,118 monthly gross revenue
$266,929 monthly marketing spend
Primary spend focus: ~$216k/month across our main CPC channels
Clear performance variance: best sources convert at35% vs worst at<3%
Affiliate channel performance:2.86x ROAS with a large dormant partner base to
reactivate

This is a role for a data-driven operator who gets excited by the numbers. You see a 10x performance variance between the best and worst-performing traffic sources and immediately know how to capitalize on it. You see a large network of dormant partners and a high-ROAS channel and see a clear path to immediate profit.

If you are a master of conversion rate optimization, a ruthless eliminator of wasted ad spend, and a savvy deal-maker, this is your opportunity to prove it on a massive scale and be rewarded handsomely for it.

The Compensation: Your Share of the Upside

We are looking for a partner in profit.

The compensation package is designed to heavily reward performance and includes a competitive base salary plus a significant, uncapped profit-sharing structure tied directly to the growth you generate.

Your success is our success, and your earnings will reflect that directly.

Your First 90 Days: Plan & Profit Targets

This role is measured onnet profit uplift — not vanity metrics.

We already see clear, data-backed profit levers. Your job is to execute decisively and unlock them. Below is the structured 90-day sprint you will own, with conservative minimum targets.

Days 1–30: Audit & Quick Wins

Target: +$20k–$40k/month net profit uplift

Audit primary CPC channels (creative, funnel, performance gaps)
Map conversion rates and isolate inefficiencies
Reallocate the first$20k in wasted CPC spend
Reactivate dormant affiliate partners
Implement immediate, high-ROI optimizations

Focus: precision, speed, fast profit recovery.

Days 31–60: Optimization

Target: +$50k–$90k/month net profit uplift

Scale winning creatives, cut low-conversion spend
Compress time-to-profit on CPC channels
Begin structured recruitment of new affiliate partners
Shift the first$30k/month from slower CPC to higher-margin affiliate traffic

Focus: strengthen what works, eliminate drag.

Days 61–90: Scale

Target: +$100k–$140k/month net profit uplift

Deliver a measurable conversion lift across the funnel
Onboard15+ high-value affiliates
Shift$50k+ total budget from CPC to affiliate channel
Document optimization playbooks and build scalable systems

Focus: controlled scale and repeatable growth.

The Four Profit Levers

All uplift comes from:

Increasing funnel conversion rates
Cutting CPC waste and accelerating payback
Reactivating and expanding the affiliate channel
Reallocating budget toward higher-margin, faster-profit sources

These are conservative minimum targets. If you outperform them, compensation is structured to reward it directly.

After 90 days, your mandate shifts to sustained, long-term profit growth and channel expansion — building a marketing engine that compounds month over month.

Your Core Responsibilities

Conversion Rate Optimization: Own the full marketing funnel. A 1% improvement in our lead-to-customer conversion rate adds over $50,000 to our monthly profit.
CPC Spend Optimization: Manage our $200k+/mo CPC budget with an iron fist. A 10% reduction in waste adds over $20,000 to our monthly profit.
Affiliate Network Optimization: Revitalize and grow our affiliate program. Reactivating dormant partners and recruiting new ones is projected to add over $60,000 to our monthly profit.
Channel Mix Shift: Strategically reallocate budget from slower, margin-poor channels to our instant-profit affiliate program, adding $35,000+ to our monthly profit.

Who You Are

A seasoned performance marketer with 5–7+ years of experience and a proven track record of driving measurable profit growth
A master of CRO, with demonstrated experience in A/B testing, funnel optimization, and landing page strategy
An expert in managing large-scale CPC campaigns ($100k+/month) on platforms like Google, Facebook, and other native ad networks
A skilled negotiator and relationship builder who can close deals with new affiliate partners and revitalize existing relationships
A data-driven decision-maker who lives in the numbers and can clearly articulate the story they tell
Based in a Tier 1 country with fluent English and the ability to operate at a business-owner level

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Head of Marketing

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