Overview

As an Analytics Director, you will lead a team of skilled analysts, overseeing a diverse portfolio of marketing analytics and technology projects for our esteemed clients. Your expertise will span various domains, including cutting-edge data strategies, user journey analysis, tag implementation, and streamlined data automation.

Key Responsibilities

Team Leadership and Development:

Manage and nurture a team of analysts.
Foster professional growth and skill development among team members.

Data Strategy:

Develop and execute robust data strategies aligned with business objectives.
Leverage data insights to drive informed decision-making.

Data Capture and Tag Implementation:

Implement and optimise data capture mechanisms, ensuring accurate and comprehensive data collection.
Provide expert consultancy on tagging best practices.

Reporting and Data Automation:

Create and oversee work streams focussed on meaningful reports and dashboards, translating complex data into actionable insights.
Streamline data processes through automation, enhancing efficiency.

Analysis and Insights Delivery:

Oversee analytical workstreams, ensuring rigorous analysis and timely delivery of insights.
CRO and A/B testing experience, test selection, configuration and analysis
Translate findings into actionable recommendations for clients and stakeholders.

Consent Management:

Navigate privacy regulations by managing cookie and privacy tools.
Stay informed and consult on frameworks such as GDPR and also technical frameworks such as Consent Mode v2 developments.

New Business Support:

Collaborate with business development teams to provide analytics expertise during client pitches.
Contribute to winning new business opportunities.

Thought Leadership:

Contribute to industry insights through thought-provoking blog posts, webinars, and social media content.
Position our organisation as a trusted authority in analytics.

Training and Support:

Provide guidance and training to both team members and clients.
Foster a culture of continuous learning.

Essential Skills and Experience

Analytics Background:

A minimum of 7 years working within analytics and analytics teams.
3 years in a managerial role, directly overseeing reports and deliverables.

Technical Proficiency:

In-depth knowledge of analytics tools, including GA4, Google Tag Manager, Bigquery, and Looker Studio.
Proven experience with end-to-end implementations of tag management systems and Google Analytics.
Working with technical teams and subject matter experts to deliver solutions

Insight Generation:

Demonstrable ability to extract meaningful insights from platforms like Google Analytics, Search Console & HotJar.
Skill in crafting actionable recommendations for clients and business stakeholders.
Ability to audit user journeys from a user experience point of view and make recommendations

Data Visualisation:

Proficiency in data visualisation tools such as Looker Studio, Power BI, or Tableau.

Adaptability:

Familiarity with programming languages, including JavaScript, HTML, CSS & SQL.

Salary£60,000

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Analytics Director