An Introduction to Codal

Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.

At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.

Founded in 2009 and headquartered in Chicago, we specialise in product strategy, experience design, eCommerce, platform engineering, cloud architecture, big data and AI, serving as the premium development partner for enterprise clients. Our marketing team is responsible for driving pipeline across these service lines, working closely with sales and our technology partners to generate and convert demand.

The role

We're looking for a hands-on, commercially minded marketer to own growth activity across the UK.

This is an individual contributor role reporting into the Global Head of Marketing. You'll have clear ownership of the UK region, running campaigns, supporting partner-led pipelines, improving performance over time, and making sure regional activity connects back to revenue.

This is a broad role by design. The UK market is at an earlier stage than the US, which means there's real scope to shape how we show up here. We need someone who is comfortable operating across campaigns, partners, events, and content and can prioritise effectively without being told what to work on first.

This position is not a pure strategy role and not a coordination role. We need someone who can take ownership, get things live, learn what works, and improve it over time.

What you'll own

UK GTM execution

Execute UK-focused campaign activity aligned to global GTM priorities
Contribute to how we position Codal in the UK market, including messaging, offers and channel mix
Identify gaps in current UK activity and bring ideas forward
Localise campaigns and messaging for UK audiences

Partner marketing

Act as the primary UK marketing contact for partners including Shopify, BigCommerce and others
Plan and execute co-marketing campaigns, events and content with UK partners
Leverage US partner activity and relationships to support UK growth
Identify opportunities to expand partner-led pipeline in the region

CRO and Technical SEO GTM

Support the launch and UK go-to-market for Codal's CRO and Technical SEO services
Develop and execute campaigns that build awareness and generate pipeline for these service lines
Work with sales and leadership to shape positioning, messaging and offers for UK buyers
Identify the right channels, partners and audiences to reach in-market

Events and field marketing

Plan and run UK-based events, dinners and trade show activity
Own follow-up and conversion from events, not just attendance
Ensure event activity connects back to pipeline

Campaign execution

Execute campaigns across email, paid, content and partner channels
Set up and track campaigns correctly in HubSpot, including tagging, UTMs, naming conventions and list management
Follow through on lead nurture and campaign follow-up

What we're looking for

6+ years in B2B marketing, ideally in digital services, agency or consultancy
Comfortable operating across campaigns, partners, events and optimisation, not just one specialism
Strong understanding of how marketing contributes to pipeline and revenue
Experience with HubSpot (or equivalent MAP) and comfortable in Salesforce for pipeline visibility
Experience with partner or co-marketing campaigns
Familiarity with Shopify, BigCommerce or similar eCommerce ecosystems is a strong plus
Strong copywriting across emails, landing pages and campaign messaging
Commercial mindset: focused on outcomes, not just activity
Able to operate independently and take ownership of the region
Comfortable working in a fast-moving, collaborative environment

How this role will be measured

Contribution to UK-influenced pipeline
Growth of partner-led pipeline and activity in the UK
Improvement in campaign and website performance over time
Quality and follow-through of UK campaign and event execution
Contribution to building a more consistent UK GTM approach

Location and logistics

UK-based (Lincoln office or remote based out of London)
Reporting into the Global Head of Marketing
Not a people management role; you'll work closely with a wider team of marketers, designers and the revenue team including sales, partnerships and leadership

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position

Pay range

£50,000—£55,000 GBP

Note: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams.

At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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