Canopie is a business unit of Aeroflow Health

About Aeroflow Health

Aeroflow Health is a national leader in home medical equipment and clinical services. We combine technology, operational excellence, and compassionate expertise to deliver essential products and care directly to patients' homes. Recognized as one of the fastest-growing healthcare companies in the U.S., an Inc. 5000 honoree, and a certified Great Place to Work®, Aeroflow continues to seek ways to be one of the nation’s top employers. We are equally passionate about taking care of our employees—empowering talented professionals to make a meaningful impact every day.

The Opportunity

Within Aeroflow, the Canopie team is a specialized business unit focused on maternal and perinatal health. We are a small, cross-functional team, spanning clinical operations, engineering, marketing, and strategy, building a digital health platform that supports expecting and new mothers through evidence-based mental and physical health programs.

Our members are navigating one of the most emotionally complex chapters of their lives. The product we build must meet them with warmth, clarity, and clinical credibility across mobile and web, in partnership with health plans, providers, and government programs. Our customers are the health plans, government agencies, and systems that contract with us; our end users are the mothers we serve.

We’re a mission-driven team that moves fast, operates with a lot of ownership, and genuinely cares about the work. This role is an opportunity to do design that matters.

Your Primary Responsibilities

We are currently seeking a Product and Design Lead who will own Canopie’s patient and member-facing product end-to-end - the roadmap, prioritization calls and the experience - across the member-facing app, clinical delivery tools, and partner-facing reporting interfaces. This is a hands-on ownership role for someone who sets the agenda, has strong judgment about what matters most across competing programs, and has the craft to execute the experience, not just direct it.

Day to day, you can expect to:

Set and continuously reprioritize the Canopie product roadmap, running tests and iterating across onboarding, engagement, clinical workflows, and partner needs, and being accountable for product decisions.
Define success in outcome terms - activation, engagement depth, clinical monitoring and engagement, retention - and move those numbers through product and design decisions, not feature volume.
Keep leadership continuously informed - maintain a proactive decision and progress rhythm with the VP of Maternal Health so priorities and trade-offs stay visible and aligned.
Hold the line on ethical engagement: lift activation and retention through trust and a genuinely better experience. This population is vulnerable and the experience has to earn its engagement.
Own the full design lifecycle from discovery and user research to wireframes, high-fidelity mockups, and production-ready specs for the Canopie product suite.
Lead UX research with members (pregnant and postpartum women), clinicians, and health plan partners to continuously surface insights and validate design decisions.
Set and maintain the Canopie design system, ensuring visual and interaction consistency across mobile (iOS/Android) and web platforms (web app and website).
Translate clinical program requirements and partner needs into intuitive, accessible user experiences that balance engagement with health outcomes.
Partner closely with engineering to ensure designs are implemented with fidelity; provide clear, annotated specs and be hands-on during QA.
Support B2B deliverables including partner-facing dashboards, reporting tools, and sales demo materials in close collaboration with the Head of Marketing and Engagement.
Translate rough product ideas and stakeholder feedback into clear, detailed requirements and acceptance criteria.
Write and maintain user stories, ensuring each captures the user need, context, and definition of done.
Partner closely with engineering during refinement to clarify requirements, resolve ambiguity, and right-size scope.
Own and prioritize the product backlog, balancing user impact, business value, and technical dependencies.
Facilitate trade-off conversations between design intent, engineering effort, and delivery timelines.

Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies. Compliance is a condition of employment and is considered an element of job performance. All team members are expected to maintain HIPAA/patient confidentiality, maintain regular and reliable attendance, and complete other job duties as assigned.

Skills for Success

Strong prioritization and ownership - you can weigh competing programs, make the trade-offs explicit, and bring a clear recommendation the team can get behind.
Communicates proactively - keeps leadership and the team in the loop on decisions and progress, so priorities stay aligned and there are no surprises.
Extraordinary visual design craft: you produce work that is polished, intentional, and immediately distinguishable from templated defaults.
Obsession with user experience: you think in flows, edge cases, and emotional states, not just screens.
Strong design systems thinking: you build for consistency and scale, not just the current feature.
Comfort working in ambiguity on a small team, where priorities shift and resourcefulness matters.
Ability to synthesize clinical, commercial, and user needs into a single coherent design direction.
Highly proactive and self-directed: everyone on our team manages their own workload, flag risks and opportunities early, and drives work forward without being asked.
Clear and confident communicator who can present design rationale to clinical, engineering, and executive stakeholders.
Ability to move fluidly between high-level strategy and detailed execution - comfortable writing a user story as readily as shaping a product vision.
Strong written communication skills, with a knack for turning ambiguous ideas into structured, actionable requirements.
Experience collaborating directly with engineering teams in an agile environment, including backlog grooming and sprint planning.

6+ years building digital products end to end, including 3+ years owning roadmap and prioritization decisions - not just executing someone else’s.
A strong product-design portfolio demonstrating that ownership in practice - complex digital products across mobile and responsive web, taken from concept to shipped - ideally in a startup or small team environment.
Background working in or alongside clinical teams, with the ability to translate clinical logic into user-facing flows
Exceptional visual design skills–typography, color, layout, iconography–with a clear and distinctive aesthetic sensibility building upon and elevating Canopie’s existing design framework
Strong experience designing for mobile (iOS/Android) and responsive web; fluency in platform conventions and accessibility standards
Experience in digital health, clinical technology, or a consumer health product where user trust, engagement, and outcomes were core design considerations
Proficiency in Figma, including component libraries, auto-layout, and design system management
Experience conducting and synthesizing user research (interviews, usability testing, surveys) to inform design decisions
Understanding of HIPAA-compliant product environments and sensitivity to designing for vulnerable populations
Demonstrated experience writing user stories and managing a product backlog using tools like Linear, Jira, or similar

You Might Also Have

Direct experience designing for maternal health, women’s health, or perinatal care: you understand this member population deeply
Experience with B2B2C products where you’ve had to serve both enterprise partners and end consumers
Familiarity with SOC-2 and GovRamp data standards or health plan reporting environments
Motion design or micro-interaction experience that elevates engagement

What We Look For

We are looking for highly motivated, talented individuals who bring both craft and conviction to their work. The right person for this role is someone who:

Has an unusually high bar for design quality and gets genuinely bothered by things that are off
Moves quickly and independently: takes initiative, makes decisions, and asks for input strategically rather than waiting for direction
Brings warmth and empathy to everything they design, especially when the end user is a new or expecting mother navigating a hard moment
Thrives in a small team environment with a lot of ownership, minimal bureaucracy, and direct impact
Is energized by a mission and the chance to build something that meaningfully improves health outcomes

You can expect a collaborative, low-ego team culture with significant autonomy, direct access to leadership, and the opportunity to grow your scope as the business grows.

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent / 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified

• Great Place to Work Certified

• Inc. 5000 Best Place to Work award winner

• HME Excellence Award

• Sky High Growth Award

If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!

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