We're hiring an Event Marketing Manager to own the marketing engine behind our B2B events for app growth professionals. This is a hands-on role with genuine autonomy, you'll plan and execute campaigns across paid, email and organic channels, and own the results those campaigns deliver.

If you're looking for a job where someone hands you a detailed brief every Monday, this isn't it. If you want to own a function, make decisions based on data, and see the direct impact of your work on audience growth and revenue then this is a great opportunity.

About Business of Apps

Business of Apps is the events and media platform for the app industry. Since 2013 we've grown into a business running conferences in London, New York and Berlin, supported by a media platform reaching 200k monthly web users, 10k newsletter subscribers and 5k YouTube subscribers. Our team of 12 people punches above it's weight and we're scaling up with the goal of becoming the world's No.1 B2B media company for the app industry. This role is central to getting us there.

Key activities

Create, manage and execute delegate and sponsorship marketing campaign plans
Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously
Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation
Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements
Growing our organic presence on LinkedIn, YouTube and Instagram
Managing landing pages and campaign assets
Tracking and reporting on campaign performance, and making decisions about what to improve
Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively

What success looks like

Campaign plans in place for our events across delegate marketing, engagement and sponsorship
Hitting attendance targets at our London (1200), Berlin (1000 rising to 1500) and NYC (500) events, with the right audience (decision makers from top-tier apps)
Delivering leads to the sales team from sponsorship marketing campaigns
Strong, consistent messaging and creative across all marketing activity
Growing the Business of Apps share of voice into the dominant B2B events and media brand in the app industry
Driving the marketing function forward while collaborating with our internal teams (content, production, delegate sales) and external partners (designers, consultants)

5+ years of running marketing campaigns in a high quality B2B events environment
Strong working knowledge of Hubspot
Able to directly manage paid campaigns on Linkedin and Facebook
Able to travel to our events in NYC, Berlin and London
Based in the UK or a European time zone
This is a full time role but we would consider 3-4 days per week working pattern if desired

Fully remote (we can pay for a coworking space if required)
Flexible working around school runs or life logistics
Bonus scheme (typically 10%+ of salary)
Company pension contribution

Business of Apps remote jobs

B2B Event Marketing Manager (Remote)