As Business Development Lead, you will play a pivotal role in driving sales growth across Broughton Sanctuary’s retreat and exclusive use markets. You will be responsible for managing the full sales process - from qualified lead through to closing. Working collaboratively with the marketing, operations, and hospitality teams to deliver exceptional client experiences.

This is an exciting opportunity for a dynamic and motivated sales professional who thrives on relationship building, closing deals, and contributing to the growth of a truly unique destination.

Key Responsibilities

Sales & Business Development

Take ownership of all qualified leads generated via marketing channels, direct enquiries, and recommendations.
Manage enquiry handling, qualification process, proposal creation, site visits, negotiation, and closing.
Upsell activities, extras and promote rebooking.
Develop and maintain a strong pipeline of opportunities in Pipedrive, ensuring all activity is accurately recorded and tracked.
Work collaboratively with lead generators across Broughton Sanctuary to maximise opportunities and cross-sell experiences and packages.
Deliver against monthly and quarterly sales targets and contribute to the wider revenue goals of the business.

Collaboration & Communication

Work closely with the Retreat Event Planner and Avalon Centre Manager to ensure seamless handover from sales to operations, ensuring all client requirements are fully communicated.
Liaise with internal departments to coordinate proposals and deliver tailored experiences.
Attend team meetings and contribute ideas to strengthen the overall commercial strategy.

Client Relationship Management

Build and nurture long-term relationships with retreat leaders, corporate clients, and event organisers.
Provide exceptional customer service and act as a trusted advisor for clients seeking bespoke retreat and exclusive-use experiences.
Gather client feedback and insights to inform future business development strategies.

Market & Product Knowledge

Develop a deep understanding of the retreat, wellbeing, and niche events market to effectively position Broughton Sanctuary as a leading destination.
Keep up to date with market trends, competitor offerings, and client needs to identify new opportunities for growth.

Essential:

Proven experience in sales, business development, or account management—ideally within hospitality, events, or the wellbeing/retreat sector.
Demonstrated success in managing the full sales cycle and closing business.
Proficient in using Pipedrive or similar CRM systems.
Excellent communication, negotiation, and presentation skills.
Highly organised, target-driven, and self-motivated.
Ability to work collaboratively with a diverse range of internal and external stakeholders.

Desirable:

Knowledge or interest in the retreat and wellbeing industry.
Experience working in a high-end hospitality, events, or destination environment.
A proactive approach to learning and adapting to Broughton’s unique ethos and offerings.

Working Arrangements:

40 hours per week, Monday–Friday
Weekend work required as part of a rota system (day off in lieu).
Office-based at Broughton Sanctuary.
Flexible working arrangements can be discussed.

Flexible working hours available
Professional development opportunities
Annual discretionary bonus
Pension contribution
Access to Sanctuary Wellbeing Schedule
Subsidised food at Utopia Bistro
Family & Friends discounts on Sanctuary stays and events
Opportunity to work in a beautiful and unique environment.
Free parking

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