About SnailWorks

SnailWorks is one of the most experienced and trusted platforms in the U.S. for tracking and understanding mail performance.We provide essential mail movement and delivery intelligence to commercial mailers, agencies, and enterprise senders.

Our customers include sophisticated mail service providers, marketing organizations, and enterprise mailers across financial services, education, retail, and political/advocacy.

SnailWorks combines deep postal expertise, high-volume data, and practical workflow insight to help customers improve delivery, performance, and ROI—not just observe it.

The business is profitable, growing, and well-positioned in a market where visibility and accountability are becoming essential.

SnailWorks is part of Beacon Software, a permanent capital holding company which acquires and grows essential businesses with the intent of holding these companies in perpetuity.

The Role

The General Manager leads the commercial engine of SnailWorks—owning revenue, customer relationships, and the health of the business.

You are responsible for growing the company while preserving what makes it valuable: trusted relationships, real-world expertise, and credibility in a nuanced, relationship-driven industry.

You will partner closely with Beacon’s shared product and engineering teams, and with the founder, who remains actively engaged in industry leadership and key customer relationships.

What You'll Own

Revenue Growth & Commercial Strategy (~50%)

Own revenue targets and the operating rhythm required to hit them
Lead and develop the sales team (structure, quotas, coaching, accountability)
Build a credible pipeline and forecasting motion
Refine pricing, packaging, and go-to-market approach
Drive both new logo acquisition and expansion within existing accounts
Identify and scale high-value use cases and add-on services

Customer Relationships & Retention (~25%)

Own customer satisfaction, retention, and expansion
Build trusted relationships with key accounts
Act as an executive presence in important customer conversations
Ensure the business remains deeply aligned with how customers actually operate

Voice of the Customer & Market Insight

Develop a deep understanding of how mail moves, where it breaks, and what customers care about
Translate real-world workflow insight into clear commercial and product priorities
Partner with product leadership to ensure roadmap decisions reflect real customer impact
Bring clarity and judgment—not just data—to prioritization

Team Leadership & Culture (~15%)

Lead a distributed commercial team across sales, account management, and marketing
Hire, develop, and retain strong operators and relationship-driven talent
Make clear, timely decisions on performance and structure
Maintain continuity with the existing team while raising the level of execution

Operations & Business Management (~10%)

Own the operating cadence (pipeline reviews, business reviews, forecasting)
Partner with Beacon on financial planning and performance
Collaborate effectively with shared services (product, engineering, finance, GTM infrastructure)

Responsibilities

Day-to-Day Leadership of SnailWorks

The General Manager will lead day-to-day operations of the business — owning the commercial engine, customer relationships, team, and operating cadence — and partner with Beacon's Operating Partner, Group CTO, and Senior Product Manager on product priorities. The founder remains active in an industry-facing capacity to support customer continuity and industry presence.

Time allocation across four pillars:

Commercial Engine Ownership

Own revenue targets for SnailWorks and the operating cadence required to hit them.
Lead and develop the sales team. Set territory, quota, methodology, and win/loss discipline.
Build and run a credible pipeline reporting motion and a structured monthly pipeline review with Beacon.
Shape pricing and packaging in partnership with the Group CPO, Sr PM, and Strategic Finance.
Develop sales and account management motions to drive add-on services revenue.
Drive new logo acquisition (mail houses, agencies, enterprise direct mail issuers in financial services, education, retail, political/advocacy) and expand service usage and attachment within named accounts.
Represent SnailWorks externally at industry events (NPF, MFSA, MTAC, PostalVision) and earn credibility with USPS, mail industry trade groups, and major customers.

Customer Relationship and Retention

Own customer satisfaction, NPS, and gross/net revenue retention for SnailWorks.
Lead account management and customer success.
Build deep, trusted relationships with the top 20 accounts and serve as executive sponsor where appropriate.
Surface customer pain points, workflow insight, and feature requests to the Sr PM and Operating Partner with rigorous prioritization and economic framing — not anecdotes.

Voice of the Customer to the Product Organization

Translate real-world workflow understanding (mail piece tracking, IMb data, postal scan events, predictive delivery, ROI reporting) into actionable product insight.
Participate in pod product reviews as a consulted voice. Provide commercial context, urgency signals, and customer evidence.
Collaborate with the Sr PM to validate hypotheses, prioritize feature requests by revenue impact, and test go-to-market readiness of new product launches.

Team Leadership and Culture

Lead a distributed commercial team across sales, account management, and marketing.
Hire, develop, and retain top-quartile talent. Make hard people decisions promptly and thoughtfully.
Set the cultural tone for the business, reinforcing Beacon's values: Humility, Honesty, Hunger, Horizon.
Foster continuity with longstanding SnailWorks staff during the transition from founder-led operations, while introducing the operating discipline a Beacon-owned business requires.

Operations, Finance, and Pod Collaboration

Own the operating rhythm: monthly business review, weekly pipeline review, monthly customer health review.
Partner with Strategic Finance on budgeting, forecasting, and P&L management. Deliver the FY26 plan and FY27 budget.
Collaborate with Beacon to land transformation to shared infrastructure resources such as CRM tooling, billing, and accounting in collaboration with Beacon’s Integration team.
Participate actively in pod operating cadences and contribute to pod-level GTM strategy discussions.

Decision Authority

Qualifications

Demonstrated success in a commercial leadership role (GM, COO, VP Sales, Head of Revenue) at a B2B SaaS or vertical software company.
Proven track record of leading and growing a sales organization, including coaching individual sellers, redesigning territory and quota, and improving win rates.
Experience leading and performance managing a diversified team
Strong P&L literacy and operating discipline, with comfort interrogating revenue mix, cost structure, and EBITDA drivers.
Excellent written and verbal communication. You will be in front of customers, industry audiences, the SnailWorks team, and our investors regularly.
Background in relationship-driven, reputation-led sales is strongly preferred.
Comfort operating inside the structure of a buy and hold investor
Mail industry experience (print, mail, postal, direct mail, mail logistics, marketing services, or direct marketing technology) is strongly preferred

What You’ll Get

A profitable, growing business with real market position
The opportunity to lead and shape the next phase of growth
Partnership with experienced operators and industry leadership
Exposure to multiple businesses within the Beacon portfolio
An environment that values long-term thinking and compounding growth

Beacon Software is a permanent capital holding company which acquires and grows essential businesses. We are a profitable series B+ firm that combines great technologists, operators and M&A professionals to accelerate the scale of the ambition of the dozens of businesses we own and operate. We are supported by capital from tier-1 venture capital, crossover, and endowment investors as well as the founders of the leading technology companies from the past decade.

Our Values at Beacon Software

Humility: We acknowledge that the path to getting to the right answer involves being wrong along the way. We have strong beliefs which are weakly held. We actively seek new ideas and believe we can learn from anyone at any time.
Honesty: We are truth seeking in our approach to business problems. Business is a repeat game and we believe that human relationships generate alpha. We understand that trust is earned over a lifetime and can be lost in an instant.
Hunger: We play to win. We hold ourselves to high standards and will not be outworked. We take pride in having a deep sense of responsibility to ourselves, each other, our partners, and our customers. We believe to whom much is given much is expected.
Horizon: We seek to build a generational software company. This will take decades. We manage our expectations and those of our partners to take advantage of the 8th wonder of the world - compounding growth.

How We Use AI in Our Hiring Process:To ensure transparency, we want candidates to know that Beacon Software uses Artificial Intelligence and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key requirements for each role.

AI does not make hiring decisions:Every application is reviewed by a member of our team, and all decisions throughout the process are made by humans. We use AI to support efficiency and consistency, not to replace human judgment. We are committed to a fair, thoughtful, and equitable experience for every candidate.

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