About BBC Maestro

BBC Maestro is a service provided by Maestro Media in partnership with BBC Studios, on a mission to revolutionise the way we fuel our creative dreams and ambitions.

We are an educational service crafted to give our learners the techniques, tools, confidence and inspiration to ignite their passion and develop fundamental skills in different aspirational subjects. Some of the most experienced creators in the world teach our courses in simple steps.

Following a successful launch with Mark Ronson, Lee Child, Alan Moore and Julia Donaldson, we are scaling quickly. We’re bringing in new exciting celebrity and industry expert talent, building better product experiences that strengthen learning outcomes for our users and developing new market strategies to grow and diversify our audience base.

About the role

As an SME business with an expanding global audience, we see our growth potential realised through B2B and B2B2C markets. Our initial research and business development activity has given us confidence in our ability to diversify into these new markets and with recent and upcoming course launches, including Professor Tim Spector, Paula Scher and Richard Greene, Brian Cox, our proposition is in a strong place.

The role of VP Sales is equal parts “hunter” and “farmer”, in sales terms. You are equally comfortable developing sales/outreach strategies that appeal to problems business are trying to solve as you are raising brand and product awareness. You can nurture trusted relationships with senior stakeholders that are grounded in commercial astuteness.

You must comfortable being one of the first sales hire and excited by the opportunity of shaping a best-in-class team. This would suit someone who loves building out (everything in) sales from scratch and can originate their own workload and define processes.

This role reports into our Chief Strategy Officer, who is located in Austin, Texas.

You will be focused on the following:

Developing a sales engine

Develop a weighted and moving pipeline of global leads across B2B and B2B2C – focusing on US and Europe
Identify potential audiences, with key strategies to engage them with key sales messaging
Help define market segments for B2B audiences – using market research and internal data points in our CRM and dashboards to help validate

Identify tooling and resources that will increase efficiencies and scalability within business development.
Regularly test activity with a view to continually developing sales funnel

Converting sales pipeline

Develop existing commercial prospects leads through to successful conversion with favourable terms for BBC Maestro.

Developing sales and marketing assets

Develop pitch decks in collaboration with strategy team
Share insights with marketing team that develop our marketing channel strategy towards enterprise audiences

About you

Sales experience

You have managed end-end to sales deals of $500k+ in size, within global markets, and have generated $2m+ per annum sales.
You are accomplished in operating and selling within Global markets, with deep expertise in the US market
You have demonstrated capability of developing a weighted pipeline from scratch within the SaaS B2B market
Experience in selling eLearning and/or streamed media servers experience would be highly preferable
You can expertly understand and can speak to customer /client needs and understand which market segments would benefit most from the product and also have higher intent to purchase.
You understand technical requirement such licensing agreements and can work with product and tech to ensure we are technically able to meet client needs
You have an established network of c-suite and budget holders and know which events and communities are appropriate for business development
You have in depth knowledge of the procurement cycles of budget holders
Advanced understanding of email marketing strategies and tactics and can help develop tone of voice for B2B and B2B2C markets

Problem solving

You demonstrate critical thinking across a breadth of business challenges, leaning into data and research to validate your thinking and use product insights to demonstrate the value of what you are selling.
You bring decisiveness and initiative to problem solving and evaluate the impact of your decisions.

Communication

You can clearly persuade others of the value of digital services through effective written and verbal communication. You may speak in public forums about your work.
You are a skilled negotiator and comfortable leading large sales deals.
You have strong storytelling skills that bring ideas to life and have a variety of tools to present SaaS learning products, to stakeholders.
You have an adaptable style and are highly personable. You can establish rapport with c-suite and administrators alike.
You help define future product features based on effective feedback loops between functions (sales, strategy and product)

Collaboration

You can collaborate effectively with other disciplines, leaders and teams; having empathy for and listening to the needs of others.
You are comfortable making trade-offs for the benefit of the collective needs of the team and/or business.

Attitude and preferences

You care about company culture and see your own responsibility in creating a positive work environment
You have tenacity and resilience when it comes to developing closing deals
You are adaptable in your approach; validating your decision and adjusting with new insights.
You are up to date with latest industry trends. You enjoy pushing the traditional boundaries of commercial and creative excellence to challenge the status quo
Enjoy working in a start-up environment setup. You can handle the pace and ambiguity and are able to manage your workload independently while knowing when to ask for help.

Experimental and enjoy testing new sales tools and techniques.
You enjoy learning and sharing knowledge with others.

The salary range is TBD

There will be travel required for the role

We will update the advert and ensure we are clear on package before commencing interview process

How we work

We will provide a supportive and flexible working environment for the right candidate and set them up to succeed. You’ll have regular 121s with your manager and the opportunity to develop close relationships with leaders across the business.

We’re an early stage company and whilst we don’t yet have mature personal development programmes, we are careful to listen to the needs of our team and provide personal goals and objectives to support and challenge you in achieving your personal aspirations.

We ❤️ Diversity

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

We positively encourage applications from underrepresented groups.

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