Optional Hybrid Role – 3 days in office, 2 from home.

Elevate your career with Bamboo Nine, a renowned digital marketing agency nestled in the vibrant heart of Brighton. We are on the lookout for an exceptional Senior Paid Media Analyst to amplify our dynamic Paid Media team.

Embark on a journey with a team that thrives on excellence and innovation. We aim to nurture talent and provide a platform for passionate individuals to grow and excel. As a Senior Paid Media Analyst, you will play a pivotal role in shaping our ongoing success, utilising a variety of tools and AI, and supporting in managing a diverse client portfolio of both eCommerce and Lead Generation clients.

At Bamboo Nine, we believe in empowering our team members. This role can serve as a stepping stone, with the potential to progress into a managerial role. In the future, you may have the opportunity to move into a people management position, where you will lead and develop a team, or an account management role, where you will take ownership of client relationships and drive results.

Whichever managerial path you choose, you will also contribute to the development of the Paid Media department by sharing ideas, providing strategic input, and playing an active role in decision-making that helps shape the direction and growth of the department.

Key responsibilities:

Creating, managing and optimising Paid Media campaigns across Google Ads and Microsoft Ads, including keyword, audience and competitor research to support evidence-led decision making
Supporting integrated multi-channel strategies by collaborating closely with the Organic, Data, Creative and Tech teams to deliver aligned client outcomes
Managing campaign budgets, pacing and bid strategies to achieve KPIs including CPA, ROAS, lead quality and revenue growth
Taking ownership of campaign performance through continuous optimisation across targeting, ad copy, audience segmentation, landing pages and account structure
Monitoring campaign performance daily and proactively identifying opportunities, issues and trends to improve efficiency and effectiveness
Acting as a key day-to-day contact for assigned clients, building trusted relationships through transparent communication and commercially focused recommendations
Analysing campaign and website performance data using platforms such as Google Analytics 4, Google Ads and Looker Studio to generate actionable insights
Supporting attribution, tracking and data accuracy through collaboration with the Data team, including GA4, Google Tag Manager, Consent Mode and enhanced conversion tracking
Conducting A/B testing across ad creatives, landing pages, audience strategies and bidding approaches to improve campaign performance and ROI
Supporting conversion rate optimisation (CRO) initiatives by identifying opportunities to improve user journey performance and lead quality
Producing detailed reports and presenting campaign insights, strategic recommendations and performance updates internally and to clients
Supporting audits for prospective and existing clients by identifying strategic opportunities, performance issues and areas for growth
Assisting with forecasting, budget planning and seasonal strategy recommendations using historical performance data and market trends
Reviewing and optimising product feeds within Google Merchant Center to improve Shopping and Performance Max campaign performance
Staying informed on platform developments, automation features, AI-led optimisation and wider Paid Media best practices to ensure campaigns remain competitive
Contributing to a collaborative agency culture through knowledge sharing, process improvement and cross-team support

Key skills required:

Proficiency in using analytics tools like Google Analytics 4, Google Ads, Microsoft Ads, and other relevant platforms
Strong working knowledge of Google Ads, Microsoft Ads, and Google Analytics 4
Experience managing Search, Shopping, Performance Max and remarketing campaigns
Strong understanding of conversion tracking, attribution models, enhanced conversions and consent/privacy considerations
Ability to analyse campaign performance data and translate insights into actionable recommendations
Understanding of bidding strategies, budget allocation and optimisation techniques to maximise ROI and achieve KPI targets
Experience using reporting and visualisation platforms such as Looker Studio
Strong analytical and problem-solving skills with high attention to detail
Ability to write compelling, conversion-focused ad copy tailored to different audiences and objectives
Experience conducting structured A/B testing and interpreting results to drive performance improvements
Strong communication and presentation skills with the ability to explain technical concepts to both technical and non-technical stakeholders
Strong client relationship management and account handling skills
Commercial awareness and understanding of how Paid Media activity contributes to wider business objectives
Ability to manage multiple accounts and priorities within deadlines in a fast-paced environment
Understanding of landing page experience, CRO principles and user journey optimisation
Awareness of automation, AI-led bidding strategies and machine-learning driven campaign management approaches
Proficiency in Microsoft Office and Google Workspace tools
Experience or understanding of Paid Social platforms (Meta, LinkedIn, TikTok) or Programmatic advertising would be advantageous but not essential
Experience with data feeds, Google Merchant Center or eCommerce campaigns would be advantageous
Experience with forecasting, budgeting or media planning would be advantageous

Benefits:

28 days paid annual leave, plus bank holidays
Hybrid working model
Central Brighton location
Enhanced maternity, paternity, adoption and sick pay
Employee Assistance Programme (EAP) supporting health and wellbeing
Scottish Widows pension
Personal Development plan with biannual reviews and objective setting
Annual pay review
Office Closed between Christmas and New Year
Eye test voucher
Regular employee training sessions and team building activities
Referral Bonus for introducing new employees
Regular company socials
Christmas and Summer company parties
Amazon voucher on your birthday
Local artisan coffee, weekly fruit delivery, cakes and treats
Organic promotions (we promote from within)

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