Job Description

We are hiring a Digital Marketing Program Lead – Growth & Execution to help drive traffic, conversion, and revenue in a direct-to-consumer (DTC) ecommerce environment by organizing and executing digital marketing initiatives at scale.

This role combines digital marketing knowledge with strong project and program management skills. You will not be expected to be a deep specialist in every channel, but you must understand how growth is achieved in practice and how to coordinate the work required to support it.

Your focus will be on managing marketing programs, prioritizing initiatives, coordinating internal and external contributors, and improving execution processes so that marketing efforts are consistent, measurable, and scalable.

Key Responsibilities

Marketing Program & Project Management

Manage and coordinate multiple digital marketing initiatives simultaneously
Translate marketing and growth priorities into clear plans, timelines, and tasks
Track progress, dependencies, and completion across projects
Ensure marketing work is executed reliably and on schedule

Growth & Digital Marketing Support

Utilize DTC digital marketing expertise to prioritize tasks
Support efforts to boost website traffic and conversion rates
Aid in funnel optimization and campaign performance
Identify low-impact activities and redirect focus to high-value projects

Creative & Asset Production Coordination

Coordinate (but do not necessarily produce):

Paid advertising creative
User-generated content (UGC) programs
Social media content
PR and outreach initiatives
Website updates and landing pages
SEO and conversion rate optimization (CRO) projects
PPC coordination across platforms (Google, Meta, Amazon, etc.)
Branding and messaging initiatives

Process Improvement & Documentation

Build and maintain marketing workflows and documentation
Improve how marketing work is planned, executed, and reviewed
Identify execution bottlenecks and recommend process improvements
Help create repeatable, scalable marketing systems

Vendor & Cross-Functional Coordination

Coordinate work with agencies, freelancers, and vendors
Align contributors on priorities, deadlines, and expectations
Maintain visibility and accountability across stakeholders

Hands-on experience working in a direct-to-consumer (DTC) ecommerce environment
Manage Amazon Seller Central, including listings, A+ Content, and Amazon Ads optimization.
Use ChatGPT/AI for product discovery and content optimization to improve AI/search visibility.
4+ years of experience in digital marketing, marketing operations, program management, or related roles

Practical understanding of:

Digital marketing funnels
Traffic acquisition strategies
Conversion rate optimization
Experience coordinating work across creative, technical, and marketing teams
Strong organizational, prioritization, and project management skills
Excellent verbal & written communication and documentation abilities in English

Deep expertise in every channel (PPC, paid social, Amazon, HTML, etc.) is not required, but familiarity with how these areas work together in a DTC environment is essential.

Ideal Candidate Profile

You are someone who:

Understands how online growth is achieved in real-world ecommerce
Is comfortable managing multiple projects and priorities at once
Enjoys building structure, systems, and repeatable processes
Can exercise good judgment about what will and will not drive results
Values execution quality, accountability, and clarity

Base Salary: CAD $85,000 - $110,000

Performance Bonus: Up to CAD $50,000, based on measurable outcomes such as:

- Traffic growth

- Conversion improvements

- Revenue impact

The bonus structure is designed to reward ownership, effectiveness, and consistent delivery.

Why Join Us

Marketing success depends on more than ideas—it depends on execution. This role plays a critical part in ensuring that marketing initiatives are well-organized, prioritized, and delivered in a way that compounds over time.

If you enjoy combining digital marketing knowledge with strong execution and project management skills, we’d love to hear from you.

Automatic Trap Company Inc. remote jobs

Digital Marketing Program Lead - Growth & Execution