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## Product/Growth Manager - Attack Capital ### Core Requirements **Experience:** 4-6 years in product/growth roles at B2B SaaS or consumer tech * Managed products from 0→1 or 1→10 journey * Owned P&L or growth metrics for $1M+ ARR products * Worked across multiple products or growth experiments simultaneously * Experience in lean/venture studio environments ### Product Management Skills **Core Product Competencies:** * **Discovery:** User interviews, surveys, analytics-driven insights * **Prioritization:** RICE/ICE frameworks, ROI modeling * **Roadmapping:** Quarterly planning, stakeholder alignment * **Execution:** Sprint planning, PRD writing, QA processes * **Metrics:** North star definition, funnel optimization, cohort analysis **Technical Proficiency:** * SQL for data analysis (intermediate level) * Basic HTML/CSS understanding * API documentation reading/writing * Figma/design tools for wireframing * Python/R for analysis (nice to have) ### Growth Expertise **Acquisition Channels:** * **SEO/Content:** Keyword research, content calendars, link building * **Paid Ads:** Meta, Google Ads, LinkedIn ($50K+ monthly spend) * **PLG:** Free trial optimization, self-serve onboarding * **Viral/Referral:** Incentive design, K-factor improvement * **Partnerships:** Integration marketplaces, co-marketing **Analytics & Experimentation:** * **Tools:** Mixpanel, Amplitude, Google Analytics, Hotjar * **Testing:** A/B tests, multivariate, statistical significance * **Attribution:** Multi-touch models, CAC payback analysis * **Retention:** Cohort analysis, churn prediction, win-back campaigns * **Automation:** Segment, [Customer.io](http://Customer.io), Braze ### Portfolio-Specific Requirements **Multi-Product Growth:** * Cross-product user journeys * Bundle optimization and pricing * Shared component libraries * Platform vs. product strategies * Resource allocation across portfolio **Content & SEO Automation:** * Programmatic SEO implementation * AI content generation workflows * Competitor content analysis * Technical SEO (Core Web Vitals, schema) * Blog automation using n8n ### Key Responsibilities at Attack Capital **Product Ownership:** * **Primary:** Launch LegalClerk and CollectDebt (0→1) * **Secondary:** Optimize HealOS and PowerDialer funnels * **Platform:** Build shared billing/auth systems * **Innovation:** Identify new product opportunities **Growth Initiatives:** * Scale blog content from 10 to 100 posts/month per product * Improve trial→paid conversion from 15% to 30% * Reduce CAC from $500 to $200 * Increase NPS from 30 to 50+ ### Immediate Priorities **Month 1:** * Audit all product funnels and identify quick wins * Set up proper analytics tracking across products * Launch competitor monitoring system * Start customer interview cycles **Month 2:** * Ship 5+ conversion optimization experiments * Launch LegalClerk MVP with 10 beta customers * Implement blog automation for 3 products * Create growth dashboard for portfolio **Month 3:** * Achieve 25% MoM growth in signups * Launch referral program for PowerDialer * Complete pricing strategy revision * Build partnership pipeline (10+ potential partners) ### Data-Driven Approach **Metrics to Own:** * **Acquisition:** Traffic, signups, CAC by channel * **Activation:** Trial starts, aha moments, time-to-value * **Revenue:** MRR growth, ARPU, expansion revenue * **Retention:** Churn, NRR, customer health scores * **Referral:** NPS, viral coefficient, review scores **Reporting Structure:** * Weekly growth metrics email * Monthly board deck preparation * Quarterly OKR setting and review * Ad-hoc deep dives on experiments ### Team Collaboration **With Engineering:** * Feature specs and requirements * Analytics implementation * A/B testing infrastructure * Performance optimization **With Sales:** * Product positioning and messaging * Competitive intelligence * Sales enablement content * Pricing and packaging changes **With Customer Success:** * Onboarding optimization * Feature adoption campaigns * Churn analysis and prevention * Upsell opportunity identification ### ###

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