SHAPE THE FUTURE OF CREATIVE AI AT NEEDLE

At Needle, we're not just adapting to AI, we're defining its creative future. As our Creative Designer, you'll create exceptional visual systems that both delight clients and establish the standards our AI can learn from and scale. This is your opportunity to be at the forefront of human-AI creative collaboration, setting the visual language that powers both human emotion and AI precision.

ABOUT NEEDLE

Needle is reimagining marketing for e-commerce brands. Our AI-powered marketing-agency-in-an-app analyzes data, suggests growth strategies, and creates high-performing marketing materials.

We're backed by top investors Iterative, Ethos Fund, EQ2 Ventures, 1337 Ventures, and Goldbell to build the future of AI-powered marketing that actually works. We are growing fast, with150+ brands across US & Asia already seeing amazing results.

THE TASK AT HAND

The Role

TheCreative Designer at Needle sits at the intersection of creativity and innovation,translating strategy and storytelling into compelling visual form that both humans and our AI can understand. You'll craftmultiformat visual assets, including digital, social, and editorial content, ensuring each output aligns withbrand identity, cultural nuance, and Needle's creative standards.

Working closely with theCreative Lead, Strategy, and Production teams, you'll contribute to buildingnarratives that resonate, support client initiatives, and enhance brand perception.

Your design work will not only deliver immediate client value but also help train our AI systems through clean, modular, and adaptable design patterns.

Time breakdown: Approximately 60% focused on creative design work and 40% on prompting and structuring design systems that enhance our AI capabilities.

Creative Execution & Visual Storytelling

Objectives:

Execute high-quality design work that aligns withNeedle’s creative vision and

client objectives.

Translate brand strategies and ideas intocohesive visual systems and deliverables.

Means of Implementation:

Developstatic and motion-based assets for digital, social media, and editorial applications.
Adapt visual concepts intomultiformat design outputs, including toolkits, look & feel guides, campaign layouts, key visuals, social posts, decks, and email templates.
Collaborate withCreative Leads, Copywriters, and Art Directors to execute projects with attention to craft, narrative, and audience.
Stay curious and proactive aboutdesign trends, culture, and innovation, infusing work with relevance and freshness.

KPIs:

Quality and consistency of design across deliverables.
Internal and client feedback on visual execution.
Timeliness of design delivery against project timelines and specs.

Brand Systems & Design Integrity

Objectives:

Ensure all design outputs adhere tobrand guidelines, tone of voice, and system consistency in a way our Ai model can learn from to deploy at scale.
Elevate the visual coherence of Needle’s clients across all touchpoints.

Means of Implementation:

Apply and evolvebrand identity systems to ensure consistency across all executions.
Partner with Strategy tointerpret audience insights and brand positioning visually.
Conduct visual research and buildmood boards and inspiration references to support concept development that can feed our Ai model through time.
Contribute to the creation and refinement ofmodular design systems, templates, and reusable elements that maintain brand integrity while enabling scalability.

KPIs:

Visual consistency across projects and campaigns.
Positive client feedback on branding and design systems.
Contribution to the Ai model’s structured learning assets.

Collaboration & Workflow Integration

Objectives:

Work seamlessly with internal teams totranslate briefs into creative output, meeting production and delivery timelines.
Ensure open collaboration and communication across departments.

Means of Implementation:

Attend briefings, reviews, and team check-ins to align on direction, expectations, and feedback.
Share progress at relevant stages andrespond constructively to internal and client feedback.
SupportCreative, Production, and Client Servicing teams with timely delivery of design assets.
Deliver assets on time and organize files cleanly within Needle’s project management tool (Notion).

KPIs:

Timeliness and responsiveness to feedback.Smooth handoffs and file organization.
Team feedback on collaborative effectiveness.

AGENCY CULTURE

Collective Contribution

Contribute toNeedle’s creative culture through inspiration sharing, collaboration, and feedback.

Participate indesign reviews and creative critique sessions, bringing thoughtful and positive contributions. Stay engaged withvisual culture, emerging tools, and design innovation to keep pushing the studio’s creative edge.

KPIs:

Participation in internal design sharing and feedback.
Contribution to raising the bar of Needle’s overall visual direction standards.

Personal Qualities & Creative Competencies

Responsibility & Craft

Take ownership of design work from concept to final output, maintaining a high standard ofcraft and attention to detail.
Beresourceful, adaptable, and proactive in the face of changing needs or fast-paced timelines.

Teamwork & Collaboration

Work well across departments, contributing constructively and respectfully to collaborative processes.
Be open to feedback andcommitted to the growth of the idea, not the ego.Creativity & Future Thinking Approach design with apoint of view and cultural curiosity.
Bringfresh thinking, visual trends, and storytelling techniques into everyday work.

KPIs:

Design innovation and visual impact.
Growth in skill, efficiency, and conceptual confidence over time.

WORK ENVIRONMENT: FREEDOM WITH CONNECTION

"Work from wherever you do great work"

At Needle, we believe in flexibility balanced with meaningful connection:

Work from anywhere: For the majority of the time, work wherever you do your best work, at home, as a digital nomad, at a café, or anywhere with reliable internet.
Co-working: Connect with team members in your city at least once a week. These in-person sessions are crucial for collaboration and culture-building.
Team gatherings: We meet in person across cities 1-2 times each year for deeper connection and collaboration.

WHY NEEDLE?

Shape the future: Be at the forefront of defining how AI and human creativity can work together, not just adapting to change.
Creative freedom with impact: Your designs won't just look good, they'll help build systems that scale creative excellence.
Growth mindset: We're building something new, which means continuous learning, experimentation, and evolution.
Human + AI collaboration: Experience firsthand how AI can enhance rather than replace human creativity, handling the repetitive so you can focus on the innovative.

Join Needle and redefine the creative industry: where human ingenuity meets AI potential, crafting extraordinary work that was once impossible, now undeniable.

QUALIFICATIONS & TOOLS

Proven experience (2+ years) ingraphic design or visual communication, preferably in an agency or content studio.
Strong portfolio showcasingdigital campaigns, layout design, brand systems, and editorial storytelling.
Proficiency in modern design tools, including Figma Canva, and motion design capabilities. (After Effects, etc.). Relevant Adobe Creative Suite experience is also valuable.
A passion forculture, design, and purpose-driven storytelling.
Curiosity about AI and the future of creative technology.

Competitive salary. Negotiable based on experience.
Flexible, remote-first work (if located in KL, 1 day/week co-working in Kuala Lumpur).
High growth and impact in a fast-growing startup.
Equity in the company for a shared future.

📌 Learn more:Needle Perks & Culture

Needle remote jobs

Creative designer - AI-Powered