About Archbee

TURN STATIC DOCS INTO INSTANT ANSWERS

Tech description:

TypeScript, React, Node.js

Job description:

### About Archbee Archbee is utilized by technical teams at leading companies such as Adobe, Cisco, Bosch, and Red Bull to build knowledge portals that turn static documents into instant answers. Our platform is trusted by businesses in diverse sectors, including SaaS, developer tools, web3/crypto, and hardware. Supported by esteemed investors like Y Combinator, GFC, Credo Ventures, and [Inovo.vc](http://Inovo.vc), Archbee is committed to transforming how knowledge is shared and accessed. ### The role We’re hiring a **Head of Marketing** to build and lead marketing at Archbee. This is a **hands-on** role with real ownership. You’ll set the strategy, run experiments, and help turn what’s already working into a repeatable growth engine. You’ll also manage a **Marketing Manager**. * You own more of the _strategy and direction_ * They own more of the _campaign planning and execution_ * But both of you will be _in the work_ Think of it like this: you’re building the playbook _and_ running the plays. ### What you’ll do You’ll own marketing end-to-end. Including: **Strategy & positioning** * Define and sharpen our positioning and messaging * Build the “why Archbee” story for different audiences (DevRel, Engineering, Product, Support, etc.) * Turn customer insights into clear, simple marketing narratives **Pipeline & growth** * Own the marketing pipeline target (and the plan to hit it) * Partner with Sales and the CEO to align on ICP, segments, and priorities * Build a system for predictable lead flow over time **Campaigns & execution** * Launch campaigns across channels (content, SEO, partnerships, paid, lifecycle, community) * Run experiments weekly: ship fast, measure, double down * Work closely with your Marketing Manager to plan and execute campaigns **Content & distribution** * Build a content engine that drives traffic _and_ converts * Improve how we distribute content (not just “write more”) * Create high-leverage assets: landing pages, case studies, playbooks, email sequences **Website & conversion** * Improve conversion rates across the funnel (visitor → signup → demo → customer) * Own landing pages, messaging tests, and funnel improvements * Make sure marketing doesn’t just “get attention”… it gets results **Brand & trust** * Build credibility with technical teams * Create proof-driven marketing (real customers, real outcomes) * Establish Archbee as a trusted name in technical documentation and knowledge management **Team leadership** * Manage and coach a Marketing Manager * Set weekly priorities, goals, and clear ownership * Build a culture of execution, clarity, and accountability ### What success looks like (first 90 days) **By day 30** * You understand the product, customers, and buying journey * You’ve audited our funnel and messaging * You’ve shipped quick wins (landing page updates, email improvements, content refresh) **By day 60** * You’ve launched multiple growth experiments * You’ve set a clear marketing strategy and channel plan * You’ve built a reporting cadence the whole team trusts **By day 90** * We have a repeatable system for creating demand * Pipeline is growing with clearer attribution * The marketing team is running faster and with more focus ### You might be a fit if you… * Have owned marketing in an early-stage startup (or built a big part of it) * Know how to go from “random wins” to a **repeatable growth engine** * Can do strategy _and_ execution (no “I only manage” energy) * Are comfortable marketing to technical buyers * Think in experiments: _hypothesis → test → learn → scale_ * Write clearly and simply (no fluff, no buzzwords) * Care about pipeline and revenue, not vanity metrics * Enjoy building from scratch and making things real ### Bonus points if you have experience with * B2B SaaS, developer tools, or technical products * Product-led growth motions * SEO + content that converts (not just ranks) * Lifecycle marketing (activation, retention, expansion) * Community, partnerships, or integrations-led growth ### Why this role is interesting * You’ll be the **first Head of Marketing** here * You’ll work directly with the CEO and leadership team * You’ll have real ownership over positioning, pipeline, and growth * You’ll build the marketing function \_the right way\_—lean, sharp, and focused ### How to apply Send us: * Your LinkedIn * A short note on why Archbee * 1–2 examples of marketing work you’re proud of (campaign, positioning doc, landing page, content, growth experiment, etc.)

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