Antidote is looking for a dynamic Demand Generation and Content Marketing Manager to join our small, startup-minded, US-based team. The role will own Antidote’s demand generation, communication and content marketing strategies, including SEO optimization, copywriting, brand awareness, external communications, PR, website management, and brand guidelines. This is a full-time, permanent role remotely based in the US (Eastern time hours).

Content marketing

Oversee both the strategizing and implementation of a content marketing plan via a content calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, podcasts, etc.)
Conduct SEO research and build inbound strategies that attract qualified traffic
Write ad copy for clinical trial patient recruitment campaigns across a variety of condition areas
Copy edit website content, print materials, email journeys, etc. to ensure a consistent brand voice
Write and design digital and print collateral such as whitepapers, one-pagers, case studies, and infographics
Own development and distribution of updated patient survey, including serving as primary contact for marketing agency partner, writing survey questions, working with the partnerships team on fielding the survey through partners, creating content based on data collected, and promoting results
Serve as producer of Antidote’s quarterly podcast, Talk of the Towne

Communications

Develop and execute Antidote’s PR efforts, including press releases, product announcement plans, and media relations
Create and maintain brand standards related to externally facing communications such as website content, sales proposals, presentations, and slide decks
Draft and distribute internal communications such as team newsletters, brand standard updates, and more
Support patient experience and partnership relationships from a communications perspective
Serve as webmaster to the Antidote website handling a range of responsibilities that may include overseeing web design and development by consultants, site and content maintenance, and various updates to ensure the site aligns with the goals and objectives of the company

Demand Generation

Obtain new leads by converting site traffic through calls-to-action, landing pages, and lead-generation content
Plan and execute outbound demand generation campaigns collaborating closely with sales and leadership
Support sales with key messaging, competitive positioning, and material development
Track and optimize demand generation campaigns to increase MQLs and conversions to sales
Report on KPIs related to leads, MQLs, and SQLs

Generous holiday allowance plus federal holidays

401(K)
Medical Insurance subsidy
Monthly wellbeing subsidy
Remote working stipend
Home setup allowance
Your birthday off
Discretionary annual performance-related bonus

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