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Activate: What We Do

Activate is redefining how the world plays across Canada, US, and beyond into the global market. We’re a technology company that fuses a game, a workout, and a party into one unforgettable experience. We believe play should move people - physically and socially. Behind every room, you’ll need your reflexes, wits, and a team to beat the challenges - it’s easy to start, hard to beat.

▶️ Press play on this video to see Activate in action (we promise it’s worth it). Follow @activategames on TikTok, Instagram, and Facebook to stay locked in.

Position Overview

The Director, Growth & Revenue Marketing at Activate works under the direction of the Vice President, Operations (AGS) supporting all corporate Activate stores. This is a key leadership role that owns Activate Games Stores (AGS) growth and revenue marketing – performance, paid, lifecycle and CRM.

Own and execute a successful multi-year plan for Activates P&L, growth and revenue. Set the strategy and lead alongside the performance team through various programs including paid, lifecycle. Provide direction and mentorship to the team - CRM Specialist and Paid Digital Marketing Specialist.

This job posting is for an existing vacancy. This is a full-time, permanent position that is.We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.

Responsibilities/Accountabilities

Growth & Revenue Marketing

Own performance marketing, lifecycle marketing, CRM, demand generation, and customer retention across Activate corporate stores, ensuring all marketing activity is directly tied to revenue targets
Develop and lead the growth strategy and demand plan, with clear execution plans that support store, regional, and overall AGS revenue goals
Translate AGI’s national brand and product work into store-level bookings, adapting plans based on local performance, customer behavior, and market opportunity
Analyze demand generation, loyalty, retention, and churn trends to identify opportunities that increase repeat visits, reduce customer acquisition costs, and strengthen customer lifetime value
Monitor store and regional performance trends, identify actions to sustain strong markets, improve lagging markets, and support consistent revenue growth across the portfolio
Make informed trade-offs across channels, programs, and audiences to optimize investment, growth impact, and customer engagement
Leverage customer behaviour insights and operational opportunities to increase bookings during non-peak times and strengthen retention strategies

P&L Plan

Own the store growth, revenue, and P&L investment plan, ensuring marketing spend and priorities are aligned to measurable revenue outcomes
Build and manage the 12-month operating plan and 3-year roadmap, aligning growth initiatives to forecasted demand, revenue targets, and business priorities
Partner on the budgeting process to prioritize activities and investments that support growth, retention, and store performance goals
Establish a weekly, monthly, quarterly, and annual planning rhythm, with clear visibility into how stores and regions are trending against plan
Define and measure program success, using performance data to refine plans, adjust budget recommendations, and optimize channel investment

Leadership

Lead, coach, and develop the CRM Specialist and Paid Digital Specialist, providing clear direction, prioritization, and support to drive strong team performance
Stay close to the work and step in when needed to remove roadblocks, accelerate execution, and support high-impact initiatives
Scale the team’s capabilities over time by improving systems, tools, workflows, and the practical use of AI within the marketing function
Represent growth marketing as part of the AGS leadership team, ensuring priorities, performance insights, and opportunities are clearly represented
Partner with the AGI corporate marketing team on national campaigns, brand standards, product launches, and market activation plans
Partner with the Director of Communications, PR & Influencer on initiatives that strengthen demand in lagging markets and maintain momentum in leading stores

Qualifications

10+ years in growth and performance marketing leadership at multi-unit consumer brands, retail, restaurants, entertainment or fitness
Competent in various platforms and systems to lead the work credibly lead hands on when required (ie. Meta, Google, Braze)
Led a growth / performance function end to end – paid, lifecycle, CRM
Built and led a marketing team – close to the work
Owned a marketing P&L at scale and committed to revenue against it
Built marketing planning and operating cadence from the ground up at a growth-stage company
Deep on measurement - can interrogate attribution and spot when the numbers don’t add up
Use AI to materially change what a marketing function can produce
Bachelor's degree in Marketing, Business, Communications, or relevant field
Strong leadership abilities with experience managing programs and fostering a collaborative work environment
Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
Exceptional written and verbal communication skills, with the ability to create compelling content and effectively deliver key messages
High degree of professionalism, confidentiality, and ethical judgment

Perks That Power Our People

Competitive salary
401(k) and benefits (medical, dental, vision, and basic life insurance)
Employee assistance program (EAP)
Paid time off
Free game play and employee discounts
Fun and dynamic work environment
Casual and comfortable dress code
On-site parking

Successful completion of a criminal record check is a condition of employment for this position.

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact hr@playactivate.com which is an email monitored for this purpose.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.

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