JOB PURPOSE:

To lead and implement a comprehensive social media strategy for Ackermans (CFE and Commercial), driving brand engagement and alignment across categories. This role focuses on creating impactful, on-brand content, managing a small team, and analyzing performance. The Social Media Manager will collaborate closely with key stakeholders to ensure consistent messaging and optimized campaigns, enhancing Ackermans presence across all digital platforms.

KEY RESPONSIBILITIES:

Social media strategy development & execution

Develop and implement a comprehensive social media strategy across all platforms (Facebook, Instagram, TikTok, LinkedIn)
Align social media efforts with Ackermans CFE, Commercial, CVLM, and digital marketing objectives, ensure accurate reflection in promo grids

Content creation and management

Ensure social media content aligns with Ackermans content plan, including collaboration with ATL, PR, and buying teams
Develop platform-specific, engaging content with in-house teams and external agencies
Manage social-only campaigns, ensuring timely content delivery across all platforms

Management

Financial management
Stakeholder management
Talent management
1. Resourcing
2. Performance
3. Talent and succession planning

Performance analysis and optimization

Analyze social media performance using Brandwatch and Salesforce to generate insightful reports and identify areas for improvement
Collaborate with the Customer Insights team to generate advanced analytics for deeper audience understanding
Identify actionable insights to optimize future campaigns

Industry trends and best practice

Keep the business updated on new social media trends, tools, and benchmarks
Provide quarterly presentations with recommendations for innovative strategies

EXPERIENCE REQUIRED:

Essential:

A minimum of 3 years’ experience in a social media strategy role
A minimum of 2 years’ experience at a management level in Marketing, which specifically includes responsibility for managing a team
Experience in working across several different business units and functions
Strong knowledge of social channels (e.g., Facebook, Instagram, TikTok)
Proven track record of developing and executing successful social media campaigns
Strong understanding of social media analytics and reporting tools (Brandwatch, Salesforce)
Ability to create and curate content tailored for multiple social media platforms
Influencer marketing knowledge, identifying and working with influencers to drive campaigns

Preferred:

Experience within a clothing retail environment is preferred

KNOWLEDGE REQUIRED:

Social media platforms and their best practices (Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels)
Social media algorithms and trends to optimize content and engagement
Analytics and reporting tools (Brandwatch, Salesforce, Google Analytics) to measure performance
Content creation workflows and collaboration with design, photography, and videography teams
Influencer marketing strategies and partnerships
Brand management and tone of voice to ensure consistent communication across channels
Competitor analysis techniques to benchmark performance and identify opportunities

SKILLS REQUIRED:

Excellent written and verbal communication skills
Highly organized
Attention to detail
Creative thinking with the ability to develop innovative content and campaign ideas
Strong knowledge of platform-specific algorithms (e.g., Facebook, Instagram, TikTok) to optimize performance
Analytical skills to interpret data, derive insights, and make data-driven decisions
Visual content understanding
The ability to:
- Manage multiple priorities and deadlines in a fast-paced environment
- Lead and motivate a team, fostering collaboration and growht

QUALIFICATIONS:

Essential:

Grade 12 Certificate/Matric
A National Diploma / Degree in Marketing or an equivalent qualification

Preferred:

Digital marketing qualification

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