We seek a Senior to C-Level Digital Marketing Expert with deep expertise in real estate, geospatial analysis (with a strong proficiency in ArcGIS), and a software engineering background. The successful candidate will lead our digital marketing strategy and collaborate closely with cross-functional teams to integrate advanced geospatial tools, data analytics, and technology into innovative marketing campaigns. This role requires a forward-thinking leader who can bridge the gap between marketing, technology, and data-driven insights to position the company as a market leader.

Key Responsibilities

• Digital Marketing Leadership:

• Develop, execute, and oversee a comprehensive digital marketing strategy that aligns with business goals in the real estate sector.

• Lead efforts to leverage digital channels (SEO, SEM, social media, PPC, and content marketing) to attract, engage, and convert target audiences.

• Integrate geospatial analysis and data-driven marketing techniques to enhance real estate market outreach and targeting.

• Geospatial and Data-Driven Marketing:

• Utilize ArcGIS and other geospatial tools to analyze real estate market trends, demographics, and property data, providing actionable insights for marketing strategies.

• Develop data-driven marketing campaigns that leverage location-based insights and geographic data to target potential clients and opportunities.

• Collaborate with the real estate and development teams to visualize market data and present findings in compelling formats that support business objectives.

• Software Engineering and Tech Integration:

• Oversee the integration of marketing automation systems, customer data platforms (CDP), CRM, and other marketing technologies, ensuring they are optimized for scalability.

• Lead the digital transformation of marketing functions, leveraging technology and software solutions to optimize efficiency, accuracy, and personalization.

• Work with software engineering teams to develop and implement marketing tools, platforms, and data pipelines that support digital marketing initiatives.

• Cross-Functional Collaboration:

• Work closely with product development, real estate, and executive leadership teams to align marketing initiatives with overall business goals and objectives.

• Provide technical leadership in evaluating and selecting new marketing technologies and platforms, ensuring alignment with data, software, and marketing strategies.

• Market Research and Trend Analysis:

• Stay up to date with the latest real estate market trends, digital marketing strategies, geospatial technology advancements, and software engineering practices.

• Analyze market data, customer behaviors, and industry trends to inform strategic decisions and ensure a competitive edge in digital marketing efforts.

• Team Leadership and Development:

• Lead and mentor a high-performing marketing team, providing guidance on digital marketing best practices, geospatial analysis, and technology integration.

• Foster a culture of innovation, collaboration, and continuous learning within the marketing and technology teams.

• Education: Bachelor’s or Master’s degree in Marketing, Computer Science, Data Science, GIS, or related fields. MBA is a plus.

• Experience:

• 8+ years of experience in digital marketing, with at least 3+ years in a senior or C-level role.

• Proven experience in the real estate industry, specifically in developing and executing digital marketing strategies.

• Expertise in geospatial analysis, with strong proficiency in ArcGIS or similar GIS tools.

• A background in software engineering or technology, with the ability to collaborate with development teams on tech-driven marketing initiatives.

• Technical Skills:

• Advanced knowledge of ArcGIS, GIS software, and geospatial data analysis techniques.

• Strong experience with digital marketing tools (e.g., Google Analytics, HubSpot, SEMrush, marketing automation platforms).

• Proficiency in software engineering languages (Python, JavaScript, SQL, etc.) is highly desirable.

• Experience with data visualization tools (Tableau, Power BI) and integrating geospatial data into visual formats.

• Leadership and Strategy:

• Proven ability to lead digital transformation initiatives and successfully implement complex digital marketing strategies.

• Strong strategic thinker with a data-driven approach to marketing, paired with hands-on technical expertise.

• Excellent leadership, communication, and team management skills, with a track record of fostering collaboration across technical and business functions.

• Competitive salary commensurate with experience.

• Performance-based bonuses and incentives.

• Comprehensive benefits package (health, dental, vision, 401k).

• Opportunities for professional development and career growth.

• Flexible working arrangements, including remote work options.

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Senior Digital Marketing Expert / Chief Digital Marketing Officer